Blogging can seem like a form of technology that is elusive to the ordinary business person, but that is far from reality. Online blogs are merely a form of communication between a website owner and the visitors who choose to click on the URL. Make it worth their time by creating informative and entertaining blog posts. Read on to learn how.
Use the correct spam filter for comments. If you require registration to comment, a CAPTCHA on the registration page is usually sufficient to keep spammers away. If you allow anonymous comments, an “advanced CAPTCHA,” that is, one that asks the user for “the number of hours in a day” or something similar is usually enough. Avoid services like Akismet, as these produce lots of false positives.
Be sure that you are taking adequate care of yourself. You want your writing to be fresh and exciting, and it is hard to think well when you are overly tired or hungry. While you are working, take breaks often to give your brain a chance to rest, and make sure that you are eating throughout the day.
For your blog to be successful, ensure that search engine optimization is utilized within the content. Because you want people to start reading your blog, you have to be certain that the blog is listed highly in search engine results for specific topics. Your keyword(s) should be in the title of the article, and mentioned a few times in the article itself.
Harness the power of web 3.0. The web isn’t just text anymore, so neither should your blog. Use many different types of content to enhance your blog posts. For instance, if you are posting about a trade show in your niche, add a Youtube video of the event so that people can experience it more directly. If you are posting about a new product, include a Flash product demonstration.
Take the time to apply the techniques learned in this article to your own blogging efforts. You will soon be reaping the benefits of increased sales and more satisfied customers, who feel a personal connection to you and your company. Start blogging today with renewed confidence and a fresh approach.