Top Mobile Marketing Ideas From Strong Brands

Great Ways To Improve Your Life Through Personal Development (2)

Great Ways To Improve Your Life Through Personal Development

Self help is about getting in touch with who you are and taking the necessary measures to live a happier life. Too many people go through life accepting what happens to them, and eventually give up on happiness. If you need assistance in your fight for happiness, you have come to the right place.

Learning a new skill is a great way to stretch yourself and improve the quality of your character. What’s more, perfecting a hobby, technical skill or artistic form may be challenging at first, but if you master it, you will gain a sense of accomplishment, purpose and enjoyment. What’s more, you add to your pool of leisure activities and make yourself a more rounded human being.

If you are not especially comfortable with technology, make it a point to explore and learn about one tech device, gadget, or service every week. You may be surprised at the world of functional and accessible tools available. It could be a new software program, an unfamiliar internet browser, or a handy app that could help you to stay organized and focused.

Get a hot tub. Not only does the warm bubbly water relax you, but there are a number of health benefits associated with a personal spa. Some of these benefits include improved circulation and a decrease of back pain and arthritis symptoms. Relaxing in a hot tub will soothe you in a number of ways.

A great tip that can help you with personal development is to focus on each day at a time, as opposed to the big picture. If you’re always looking for the end result you’ll become disappointed pretty quickly. Taking each day at a time is a better way to look at your progress.

If you find that you are not keeping your cool in a particular situation, stop and take a personal time out. Stopping and counting to ten is going to give you the chance to think about what you are going to say or do next and can help you to avoid making the wrong move.

Keeping a journal can be an excellent self-help strategy. If you’re not sure what to write about, start by writing down all the positive things you can think of that day. These can be things you’re thankful for or good things that happened that day. Writing down the positive will help you feel more positive.

Improving your self-awareness will help you on your personal development journey. Being aware of what you are doing and why will allow you to stop doing things that may be harmful to you. It will also help you to treat other people in your life better, and build stronger relationships.

Applying these tips should help you become more successful in your job and romantic life, accomplish things that matter to you and find out who you really are. Becoming happy takes time and you will have to keep working on this regularly, until you have adopted a lifestyle that satisfies you.

April 02, 2016 | 0 Comments

It Is Never Too Late To Learn How To Develop As A Person (2)

It Is Never Too Late To Learn How To Develop As A Person

Developing and honing your skills, learning new things and setting goals for yourself, all take a bit of knowledge into the actual process of personal development. You could become overwhelmed if you aren’t ready for the journey ahead, so you want to be sure that you have all the information you need to start. With this article’s various tips, you could get a much better feel for the process and what personal development really means.

Find out what you want to do with your life. If that seems too far fetched for you, try figuring out what you want to do within the next 5 years. Make goals for yourself and set out to achieve them. Live your life to meet the goals you have set for yourself.

You should always be ready to stand up for your values. You might feel that your values are being challenged everyday, and sometimes it can seem difficult to be honest and caring. However, you need to stay strong and defend your values. This is the only way to prevent yourself from succumbing to something that you will later regret.

If you have begun your journey of personal development, you will undoubtedly find people who are not trying to help you in your quest but rather harm you. Do not let their opinions and input get in the way of you making progress with your goals and with the new habits you are forming.

Sometimes people establish goals and then don’t stick to their plan, so they fail. The key point is to stick to it and don’t ever give up. Whatever your goal is, just hang in there and day by day you will inch closer to realizing your dream. You will be so happy once you achieve your goal.

Take that first step. Regardless of the goal we have in mind, we all have to start somewhere. Toss those empty cardboard boxes out of your storage area and you’ll free up space to start organizing the rest. Lose one pound and you’ll likely follow it with more. The point is to just get started.

If you are not especially comfortable with technology, make it a point to explore and learn about one tech device, gadget, or service every week. You may be surprised at the world of functional and accessible tools available. It could be a new software program, an unfamiliar internet browser, or a handy app that could help you to stay organized and focused.

Don’t compare yourself to other people. This practice only leads to self-doubt and despair. Remember that they are not living your life; you are. Instead of focusing on what other people are doing that you aren’t, or what other people have that you don’t, work on improving your own life a step at a time.

Personal development is a tough process that goes through various changes and can be stressful without the right methods and techniques in mind. If you are using the tips provided, however, you can get a better hold over your current needs, skills and knowledge. This is what you need to help you to better create a route to a successful and more powerful you.

April 01, 2016 | 0 Comments

Basic Guide When It Comes To Mobile Marketing

Basic Guide When It Comes To Mobile Marketing

Mobile marketing can be very intimidating to someone that has never done it before. It can easily lead to a bit of information overload because of all of the resources available to new marketers. Below are some tips to assist you in getting all of this information organized so that you can start marketing effectively.

Before you launch your mobile marketing campaign, it is important to conduct a test to make sure that everything runs like it should. Find some friends or family that all have different phones to be your testers and send them texts. Have them give you feedback on how everything looked and if it was quick and to the point.

If you often have great sales or give-aways, consider using SMS to get the word out. Text messages shine in their ability to cut through the clutter of an otherwise busy, application-filled mobile device. The messages usually trigger a pop-up notification on the system, making SMS a terrific choice for getting the word out about a sale that can’t be missed. But be careful to only text message customers who have signed up to receive them, as many people feel SMS mobile marketing is invasive. It could have the opposite effect than your intent.

Approach your text-based mobile advertising as you would billboard advertising, short and simple. Remember, you are reaching people that are not only using mobile devices, but are more than likely mobile themselves! They are on the move and their focus for any marketing message is fleeting at best. Think of it like you have two seconds to persuade your reader, much like trying to reach a driver passing by a billboard at sixty miles per hour. Get the point across quickly and avoid long copy.

Have a plan. While it can be tempting to jump right into the world of mobile marketing, it is imperative that you enter into it with a clear plan in mind. The extra time spent developing a solid strategy will pay off in the long run, as a hasty campaign rarely succeeds.

Offer check in bargains and discounts at your brick and mortar store. This encourages individuals to “check in” while visiting your location, and increases your exposure to their friends and family. Some businesses have seen a significant increase in traffic just by taking this step. An app like Foursquare can help with this.

Do not limit your mobile marketing to a mobile website. These websites must remain relatively small and do not allow you to do much. Take advantage of the efforts social networks do to provide people with apps: send your customers a lin to your Facebook page or to your Twitter feed.

Hopefully, these tips have provided you with some very valuable information, as well as given you a way to organize all of the thoughts and information you may have already had on mobile marketing. Keeping these tips in mind when you start marketing can help you one day become a very successful mobile marketer.

April 01, 2016 | 0 Comments

Key Things To Know In Mobile Marketing (3)

Key Things To Know In Mobile Marketing

Mobile marketing is a very promising new business environment that can be used by companies of all sizes to tout their products and services. With the mobile marketing tips and tricks in this article, you are sure to discover new opportunities to capitalize on this exciting new prospect in technology and sales.

Know exactly what you want to offer your customers before you start out. Mobile marketing encompasses everything from simple text messaging to instant mobile coupons. Planning ahead on what you are going to offer them can make the actual implementation much easier than if you were indecisive in the long run.

Mobile marketing is all about catering to that particular niche, so you really have to play it up by formatting everything you put out to work well in the mobile world. So if you ever do make any videos, make sure they’re preemptively formatted for mobile devices to ensure the best quality.

Crafting a legitimate business plan is a good idea with mobile marketing. Just because the mobile devices are small, that certainly doesn’t mean that your task is going to be an easy one. Make sure you’re doing what you can to preplan your entire campaign, from inception to hypothesized fruition you want to try to cover all angles.

Think about using A/B split testing. HubSpot provides a tool that allows you to set up your mobile landing pages to perform this testing. You can create two different landing pages that have different copy, headlines, graphics and buttons, and then test them both out to see which one performs best for your business.

Offer check in bargains and discounts at your brick and mortar store. This encourages individuals to “check in” while visiting your location, and increases your exposure to their friends and family. Some businesses have seen a significant increase in traffic just by taking this step. An app like Foursquare can help with this.

Make sure that your website is mobile friendly. Items like your hours of operation, store locations, and directions should all be easily viewed from a mobile phone. If you sell items on your site, make sure that mobile customers can easily search for products to compare pricing. Consider including a link for directions as well.

Never copy someone else’s mobile strategy. Just because they may be doing well does not mean it is the right method for you. Customers like innovation, and if you are sending out similar messages or styles as your competitor, they may not be interested in making a change to you.

One of the key factors to successful mobile marketing advertising and messaging is to keep your messages and ads short, to the point, and urgent. The devices are possibly smaller, so you have less room to work with in composing your ad. So make them short and clear so that you can get your message across quickly and fully understood.

In light of this new information on ways to use mobile technology, your company can apply these new ideas to expand its loyal customer base, increase exposure, encourage long-term customer relationships, and to develop useful and popular mobile applications. With these tips, you are sure to discover new ways to stay ahead of the curve.

March 31, 2016 | 0 Comments

How To Re-Ingage Inactive Subscribers In Mobile Marketing

How To Re-Ingage Inactive Subscribers In Mobile Marketing

Do you find your business is well promoted mobile devices? Want to learn how to help improve it? If you are ready, then you have come to the right place. The tips that are listed in this article, contain advice on what you can do to create a better mobile marketing plan.

Customer love rewards so reward them just for signing up. Just for signing up give them a coupon for a free item when they come back and purchase something else. Since they are giving you their mobile phone number, reward them with something worthwhile that will keep them coming back.

Do not use abbreviations for text or use all capital letters to emphasize anything except for the call to action. Customers will not always know what abbreviations stand for, and using all caps to convey a message makes it difficult to read. It is also considered shouting in some cyber-circles.

Include a link to your website. Be sure that the link is directing the person to the mobile version of your site so that they will be able to view your site. If you do not have a mobile site, avoid attaching a link so that they do not get frustrated with you.

Make your messages relevant. This is the most important aspect of mobile marketing. A text message can be very personal and it interrupts someone no matter what they are in the middle of doing. Avoid re-purposing an e-mail. Your text message should be short and very relevant to the audience whom you are sending them out to.

One great way to see how you can blend mobile marketing with social media is to pay attention to other people who are doing the same thing. This will allow you to see how things are done correctly. You won’t want to copy their formula verbatim, but it will help to emulate their style a bit.

Don’t make the mistake of using mobile marketing as a sole strategy for your campaign. Mobile marketing is just one communication medium for your arsenal and should be part of a larger picture. Use it along with other tried and true marketing strategies for an overall, sound marketing plan for your business.

Consider creating a QR code for your mobile marketing campaign to get your viewer hooked on a physical ad or even your product packaging. It’s a great way to get them involved through an action which will mean they’re even more interested in reading what you have to tell them.

Offer check in bargains and discounts at your brick and mortar store. This encourages individuals to “check in” while visiting your location, and increases your exposure to their friends and family. Some businesses have seen a significant increase in traffic just by taking this step. An app like Foursquare can help with this.

See, that wasn’t that hard to read through. After reading this article, you ought to be a bit excited to start experimenting and trying new things. Hopefully, these new ideas yield results that work for you. If not, try something else until you are pleased with the results. That’s the best part about mobile marketing; it has endless possibilities.

March 31, 2016 | 0 Comments

Tips To Starting Big With Foursquare

Tips To Starting Big With Foursquare

What is Foursquare? Foursquare is a web and mobile application that enables registered users to post their locations called “check-ins” at a venue and connect with their friends. Users can choose to have their check-ins simultaneously posted in their Twitter and Facebook accounts. Also, each check in using Foursquare entitles the users a reward of point every time. Moreover, they have badges which can be earned by users that they can use for frequent check-ins and for other patterns of the said check-ins. There is also this thing called “mayor” in Foursquare. A Mayor award is given to a person with a profile photo who checks-in a particular place for the most number of times in a 60 day parameter, until someone else earns the title. In a nutshell, Foursquare is a social networking tool that helps users explore their world.
If you are not using Foursquare in your mobile marketing scheme, you are missing out a lot on one of the most powerful tools in marketing. Foursquare just recently hit a billion check-ins. Individuals are checking in at an outstanding rate of almost 35 times per second at every city in every country in this planet. If you’re not part of that, it is time you should be, no matter how big or small your enterprise is. The Foursquare app is fun and generally makes the world more interesting. With users competing for badges and stuff, always logging in to check-in, it presents to be a very powerful tool for businesses to boom and be known to the community.
Start utilizing Foursquare and embed it to your business strategy for mobile marketing. Start rethinking about your business. You have to find a way to gain a lot of exposure without spending so much money and this is the best thing for you. With the help of this social media, your business can gain presence when you give your clients rewards for checking in or especially if they are the current “mayor”. Give freebies and update your site regarding the use of foursquare account and checking in your business locations. If you have a restaurant, a free plate of nachos or a glass of fruit shakes to those who checked in will gain you more exposure more than you have over the last 5 years.
Be more fun and creative in using Foursquare! Some businesses reward the current mayor with a special table or big rewards once they check in again. Give your clients creative and fun rewards that they will not forget in a long time. Make it a way of saying thank you for patronizing our business. People are so into internet enabled mobiles that if you embed your business into mobile marketing, it has a good way to be seen and exposed. Creativity on rewards with the use of Foursquare doesn’t mean that the clients will get something from your shop only. You can give them coupons for a spa because they have been the mayor for more than a month. Foursquare network can also be used as a means to update your clients on what is happening with business. Fun events you hold at your business locations can be checked in when clients attend, making it a way to tell other people that there is something cool happening in town.

March 30, 2016 | 0 Comments

Upgrade Your Mobile Marketing With These Great Ideas (4)

Upgrade Your Mobile Marketing With These Great Ideas

Mobile marketing is a tremendous opportunity for businesses to broaden their capacity to reach desired customers. The key, however, is to master the strategies best able to communicate an effective message. Put the tips and suggestions in this article to work today, and you are sure to significantly expand your customer base and increase sales.

Relearn how to create successful landing pages in particular for mobile marketing. These landing pages need to be much more streamlined than regular landing pages if you’re hoping for lead-generating pages and overall customer acquisition. Take the time to learn this skill and it will pay off greatly for you.

You should be offering some type of coupon at least once a week on some type of product you’re selling or service you’re offering. Whether it’s a free app or eBook, a 7-day trial for something or even exclusive access to a certain area of your site or business, a weekly giveaway can work wonders.

Ask customers to review you on the various review sites. You can put up QR codes that link directly to your business on a particular review site. Make it easy for them to tell the world how fantastic their experience was with you. The more positive reviews you have, the better your business will grow.

Use animations to get your message out. Multimedia Messaging Service functions like a slide show and are easy to set up. The animations can be anything from cartoon figures to animated icons. Watching a Multimedia Messaging animation is like flipping through a book and will bring enjoyment to your customers.

Use dedicated short code. The can be pricey, but they insure that you keep your brand intact. Avoid shared short codes if you are a larger company. Not only because you want people to recognize your own code, but there may be some legal consequences if the other company sharing the same code abuses the system.

Never hide who you are. Tell your customer up front what your business is and who you are. You should never send veiled or confusing messages to your customers. People begin to feel threatened when they do not understand what is going on, so if you forget to do this, you may alienate some of them.

Work on your message composition. You can only use 160 characters, so be concise, but clear. Short cuts or “text speak” is acceptable when text messaging. Your opt-out message can include that kind of message, too. You can save characters this way. You can get some good ideas from some translators.

Keep your text messages, social network posts and e-mails brief and concise. If the message is too long, people tend to dismiss it immediately. The message shout be short, urgent and contain a call of action. It should not be a quarter page ad, but instead a short message aimed to alert consumers of discounts or promotions.

There is no disputing the tremendous potential held by mobile marketing. Businesses interested in utilizing this new way of reaching customers must familiarize themselves with the most persuasive, current techniques. Take advantage of the guidance found in this article, and begin reaping the rewards of mobile marketing immediately.

March 29, 2016 | 0 Comments

ile Marketing – Just What Is It?

Mobile Marketing – Just What Is It?

Mobile marketing is everywhere. We can see it on our handheld devices, on our tablets, pads and even in Cyberspace. Little do we know that we are currently engaged in mobile marketing, however we don’t really know what it is that we are getting involved in. On the side of the marketers and business owners, they often neglect the aspect of mobile marketing, which leads to a loss of opportunity and greater reach.

In order to set the record straight, different questions shall be answered relating to what a mobile marketing is and what are the common strategies are behind it.
Mobile marketing is a marketing strategy that involves mobile devices. This does not only limit to mobile phone, but also covers handheld devices like tablets, pads, and other wireless devices. Other known definition of mobile marketing is the use of mobile medium as a way to market. This includes distribution of any promotional messages or ads to prospect consumers using a wireless mode of network.

To date, there are many ways to pursue mobile marketing. More strategies are implemented in mobile marketing because of its wide use and great marketing potential. Here are a few ways to pull off mobile marketing.

SMS Marketing
SMS is short for Short Message Service. This kind of marketing involves sending out text messages to consumer numbers about your business or an advertising update. This has been tagged as a legitimate advertising channel in some parts of the world simply because of its reach and cost. Most SMS cost a few cents and there is a guarantee that it would be read by the consumer. As a marketer, you can opt to send out short codes or premium rated short messages for SMS reception running in several applications.

MMS Marketing
Aside from sending out text messages with SMS, you can also send out multimedia messages that include images and music. MMS or Multimedia Message Service is setting a new wave in mobile marketing, given that most of the phones that we have now can cater to multimedia. This is also considered as an effective tool for advertising and as a means to get your message across. In some networks, brands can sponsor such kind of messages that are sent from person to person or P2P.

In Game Mobile Marketing
Apps and games are downloaded frequently by any mobile phone user today. Business owners are able to use this as a means to market their products or their business because of the presence of interactive real time 3D games and social networking games. Through this kind of marketing tactic, business owners can deliver promotional messages within the game or by simply sponsoring an app in order to drive consumer engagement.

March 29, 2016 | 0 Comments

Expert Mobile Marketing Strategies That Really Work (2)

Expert Mobile Marketing Strategies That Really Work

Mobile marketing has so many possibilities! What can you use? What can you do? How can you apply it to your own business needs? It is rare to find a company that will market just like yours, so why not take advantage of that and create a marketing plan that works for you? This article can help you.

Provide instant rewards. With mobile marketing you can give your customers what they want, with no delays. Having a delay can make things lose their value or demand. People will participate in your marketing campaign hoping to get the promised reward. The quicker they get the reward, the happier they will be.

Make use of QR codes to allow mobile device users to instantly access your marketing content. QR codes are square, black-and-white boxes that have data encoded in them. When a user takes a picture of the QR code with his mobile device’s camera, a decoding app will take the user to a website or show a message. This means your customers don’t have to write down a URL to visit later.

A key element to mobile marketing success is to target your message whenever possible. If you have known buying habits of customers, your advertising and marketing should be targeted towards the buying habits of these customers. You already have your foot in the door with them, so why not go with what has already been successful with them.

To pull in new customers, send out SMS messages. In your message, ask people to sign up for your text messaging list. You can send them updates about sales, new products, or other services periodically. Texting is becoming more popular by the day, and it’s a great way to send out information. Keep the messages short, and don’t send them out too often, otherwise many potential customers will cancel the service.

Remember in your mobile marketing campaign that you are reaching out to customers as individuals more than as large groups. Mobile marketing is personal. The devices that your advertising is displayed on usually only have one user, so it is very personal. Use your targets name if you can to deliver personalized content.

Mobile marketers should be mindful of the importance of aiding existing customers in sharing their subscriber status with their friends and acquaintances. Be sure to encourage customers to pass text offers onto others, and you will immediately have the power to expand your reach beyond the customer base you already had.

Do what is necessary to avoid random acts of social media. If the thought crosses your mind to execute random acts of social media, step away from your computer and rethink your next move. You are going to want to take the time to carefully plan your next move so you do not blow the profits by making the wrong move.

Isn’t creating your own mobile marketing plan exciting? There are so many possibilities. As you have seen in this article, there are a lot of ways this can be done and no two techniques will yield the same results. Customize your mobile marketing plan. Choose from the many options available to work with your business needs and budget.

March 28, 2016 | 0 Comments

Tips For Raising Happy And Healthy Children (7)

Tips For Raising Happy And Healthy Children

Kids are a joy for most parents. Most parents find great pleasure from interacting with their children and watching them grow up with the help of their guidance. While joyous, raising kids is certainly far from easy. The parenting tips below might be just what you need to solve one or two problems.

As a parent, there will undoubtedly be times when you will have to put your foot down and prevent your child from doing something they want to do. In these cases, you should not take it personally when the child gets angry. It does not mean that your child does not love you, and eventually they will realize that you were acting in their best interest. Remember that while being a friend to your child is important, it is equally important to be a source of authority and a teacher.

Try to avoid giving children “I told you so answers.” Although in some specific cases this may be necessary there is generally a better way. It is very important for children to understand why they should not do anything because this allows them to grow as a person and to learn how to make their own good decisions.

If you are thinking of divorcing your spouse, your child should be a big part of this picture. You need to speak with your children about this. The vast majority of parents are incredibly selfish here, dragging their kids through court and fighting over them, never asking the child what his or her needs are. Be the parents here and not the spoiled children.

Get your child involved in the kitchen and excited about cooking by basing some of your meals off of books they are reading. Let them think of creative ways to incorporate their stories into dinnertime. Then, find age appropriate ways to let them help out in the meal preparation, from washing grapes to rolling meatballs.

The number one, most important tip about parenting has got to be that you must be there for your child. Children need and want your physical presence as well as your listening ear. If your child knows that you are right there to listen to their needs, it will go a long way in strengthening your relationship.

Let your children explore their world. Small children tend to get into everything and make a mess. This can be frustrating, but they are learning all about the world that they live in. Give them the freedom to explore and learn on their own. You can always clean up a mess later.

Use your phone as a way to sooth your baby when you are out and about. Download a white-noise ambient into your phone. You can then place your phone in your little one’s car seat or stroller. The many sounds that this app provides will sooth your baby for a long time.

We hope that you can put one or two of the above suggestions to good use in your household. Give the pointers time to work. Above all, continue to let love dominate, and your children will thrive. Don’t expect perfection of either yourself, your spouse or your children.

March 27, 2016 | 0 Comments

Keep Stress To A Minimum With These Handy Tips (2)

Keep Stress To A Minimum With These Handy Tips

Stress is a part of everyday life. You can’t escape stress, so what you must do is to learn how to deal with it. The way you deal with stress will affect how you feel and how you go through life. Here are some great ways to handle stress in your life.

Aromatherapy is a great way to reduce stress levels and create a relaxing atmosphere for you. Relaxation is different than resting. Aromatherapy consists of many different options, including smelling different herbs and burning different incenses. Certain herbs and incenses can help relax you and provide a rather euphoric and concentrated thought process.

Find the time to do something that you love. This is an instant method to easily reduce your stress level. Doing something you love will lift your spirits and give you something to look forward to. Do whatever you can to make enough time to do this activity.

Go out for a walk. Walking will force you to breath more deeply and improve your circulation. If you’re able, walking outside is most enjoyable. However walking inside will work as well. Whichever you choose, just get up and move! It will help calm you and alleviate some stress.

If you are a religious person than you should be in constant prayer as studies show this reduces stress. If you are not religious than you can try out non-religious meditation. This is the concept of meditating or clearing your mind but without doing it for any specific purposes. The results are clear!

Be sure you get enough sleep every night. Whether or not you are getting enough sleep will determine how stressed out you get and how you handle stress. It is important for adults to get the recommended amount of sleep, at least 8 hours, every night to help deal with stress.

A nice hot bath is a great way to alleviate stress. Maybe light some aromatherapy candles on the side, or perhaps make it a lovely scented bubble bath. Whatever you do, make your bath comfortable according to your guidelines, and be prepared to sincerely rest and get rid of unwanted stress.

In every person’s life, there needs to be some kind of balance. Living a balanced life is important for stress reduction. Doing too much of one thing, such as work is an easy way to become stressed. Instead of focusing on only one thing, allocate your time and energy to multiple areas.

To help manage stress, use a day planner or an app on your smartphone, to keep track of your obligations and to prevent yourself from over-scheduling your days. You can also include time for relaxing or down-time in your schedule, to ensure you get to take breaks from your responsibilities.

Handling stress well is one of the best things you can do for your mental health. Use these techniques to better deal with stress and you’ll find you are able to do things you couldn’t before. Learning to deal with stress will help you relax but better than that, coping skills will improve the quality of your entire life.

March 26, 2016 | 0 Comments

Mobile Marketing Tips And Advice You Can Use!

Mobile Marketing Tips And Advice You Can Use!

Mobile marketing has proven to be a very successful manner of advertising for many companies around the world. If done correctly, you are going to reap the rewards of the time that you spend researching and planning your mobile marketing campaign. The following tips will help you successfully use this method for your business.

Make use of QR codes to allow mobile device users to instantly access your marketing content. QR codes are square, black-and-white boxes that have data encoded in them. When a user takes a picture of the QR code with his mobile device’s camera, a decoding app will take the user to a website or show a message. This means your customers don’t have to write down a URL to visit later.

Ensure that you are covered in the legal element of mobile marketing. This doesn’t mean you have to strap up a team of lawyers, but you want to ensure that you are taking the right steps to ensure that you aren’t going to gain some sort of legal trouble through nondisclosure of full information.

One way to get people more interested in your mobile marketing campaign is to make it fun and exciting. Many people will look through their phone when they are waiting for something else, like a bus or a train. If you are able to still market your product, and give your customers something to do at the same time, you will find more productivity from your mobile marketing.

Brevity should always be the keystone of your mobile marketing communications. Although it seems like people use their smart phones all the time, that does not mean they want to spend their time reading long advertisements. Make mobile messages as short and to-the-point as you possibly can.

Even though it is important to be brief in cellphone communications, do not incorporate TXT shorthand in your messages to customers. Regardless of its overall acceptance, TXT abbreviations are unprofessional. You may find that customers who accept shorthand are counterbalanced by an equal number that take offense or are turned off by it. Avoid the whole balancing act and stick to proper language.

There are a lot of tools available to you as a mobile marketer, so make sure that you’re always willing to utilize them. Today’s modern mobile devices not only have the ability to call and text, but they play and record videos too. This means there are quite a few ways you can interact with your customers.

Make your messages fun. Remember that mobile can also be used as a source of entertainment. Make your messages interesting and exciting, while providing the subscriber with either meaningful information or entertainment. When subscribers are doing something or just waiting for something somewhere, they will look to mobile as an exciting or enjoyable distraction.

Apply these tips to you marketing plan and you are sure to see positive responses from your customers. Be sure to take the time to plan your next move before doing anything to avoid making the mistakes that can cause you to lose customers that are already on your list.

March 26, 2016 | 0 Comments