Top Mobile Marketing Ideas From Strong Brands
High Performance Web Applications - Part  1

High Performance Web Applications – Part 1

High Performance Web Applications – Part 1

Today most developers look at the performance considerations after launching the application in Production which is primary reason failures of lot of applications. Performance requirements should be considered from the initial design all the way to production launch. This series is going to describe how high performance can be achieved on the client side (Browsers), Server Side (App Server) and on the DB.

This first part will give some basic tips on improving client side tuning:

1. Reduce the round trips to the server by combining multiple JS files into one JS file.

2. Reduce the round trips to the server by combining the multiple CSS files to single CSS file.

3. Set Expires header attribute on everything you can into future based on your needs. This tells the browser it is okay to not revalidate on every request, which can add latency of at least one round-trip per object per page load for no reason. Particularly ensure directory where images are stored has Expires Header attributes set to enable the Browser caching. Just by reducing the 304 status calls to your web server would minimize the load on the web server and improves the page response time.

4. Externalize the JS code to separate JS file and include it and ensure JS files directory on the web server has caching turned on. You need to change the name of file if you make any changes else browser won’t download the latest JS files.

5. Make use of CSS attributes instead of using STYLE attribute in the individual HTML elements. Browsers renders pages faster with CSS class attributes than STYLE attributes.

6. Minimize the HTTP response size by enabling GZIP or any compression on the web server. Most modern supports GZIP compression and this reduces the page load time dramatically.

7. You can also improve the response time by adding parallelism to your content. Most browsers limits two concurrent connections to the single host by creating CNAMEs to the same domain you can make use of todays high bandwidth and reduce the response time. Its not advised to have more than 4 aliases to the same domain name. Having more than four aliases/CNAMEs create undesired effects.

8. Minimize the number of domains referenced in the web page. Each host name adds the overhead of an extra DNS entry lookup and an extra TCP three-way handshake. So too many domains referenced in the same page may cause an unexpected delay in the response time.

9. Minimize HTTP request size. Often cookies are set domain-wide, which means they are also unnecessarily sent by the browser with every image request from within that domain.

By implementing the above tips mentioned which doesn’t involve any code changes and just by making these environmental related changes you can improve the response time of your pages dramatically and enhance the user’s perception about your site.

Today’s AJAX based web applications has become quite common and in the next part we will discuss about tips to improve the performance of your JavaScript code.

March 19, 2016 | 0 Comments
Successfully Manage Stress With These Great Tips (4)

Successfully Manage Stress With These Great Tips (4)

Successfully Manage Stress With These Great Tips

If you have been feeling stressed lately, but you are not sure how to deal with it, the advice in this article can help. Feelings of stress are increasingly common in today’s world, but there are ways to help. This article will teach you some easy ways to overcome your stress.

If at all possible, avoid negative people who only bring you down and stress you out! People with bad attitudes are often contagious and in order to preserve a positive attitude and keep yourself on track you need to keep away from them. A neighbor or co-worker who is always complaining is nearly always going to cause you stress so walk away!

A journal can help reduce stress. All it takes is a pen and paper and a few minutes to write down whatever is bothering you. Often just getting it out on paper puts things in a better perspective. Writing about our problems releases emotions that may otherwise be pent up, thus increasing our stress levels. Furthermore, seeing our problems on paper can sometimes allow us to see possible solutions to our problems.

To help manage stress, use a day planner or an app on your smartphone, to keep track of your obligations and to prevent yourself from over-scheduling your days. You can also include time for relaxing or down-time in your schedule, to ensure you get to take breaks from your responsibilities.

A great tip that can help you keep your stress levels down is to not be afraid to ask people for help when you need it. A lot of people make the mistake of not asking for help and they try to everything on their own. This can lead to a monumental amount of stress.

In order to keep your stress level under control, it would be wise to try to find something along the lines of a hobby that you can engage yourself in. This is important because if you are not able to do so, it is a key sign that you may need professional help due to depression.

Spend time in nature. Watching animals and looking at natural sights like trees and the ocean can be a great way to stop feeling stressful. People have known for years that natural sounds calm people, and the more opportunity you take to enjoy nature the better you will generally feel.

Try aromatherapy for calming your nerves and reducing your stress levels. Citrus and lavender are both proven to do just this. You can use scented soaps in the shower, or try candles or heated oils in your home. If you surround yourself with peaceful scents you can reduce the amount of stress you feel at home.

No matter how major or minor your stress may be, there are proven techniques that you can use to deal with it. Don’t let your stress take over your life. If you remember what you have learned from this article, you will have an easier time dealing with your stress, so you can focus on what is really important to you.

March 19, 2016 | 0 Comments
Feel Better And Knock Out That Stress With These Tips! (7)

Feel Better And Knock Out That Stress With These Tips! (7)

Feel Better And Knock Out That Stress With These Tips!

This is also known as stress, and can do a lot of damage to your physical and mental health. This is why you should you utilize these tips to fight stress in your life.

To help manage stress, use a day planner or an app on your smartphone, to keep track of your obligations and to prevent yourself from over-scheduling your days. You can also include time for relaxing or down-time in your schedule, to ensure you get to take breaks from your responsibilities.

Read! A great tip that can help you reduce stress is to simply read a book! You’ll be amazed at how relaxed you’ll feel if you pick up a book the next time that you’re feeling stressed out. Reading a book always takes your mind to a different place.

Active meditation will nourish your spirit, improve your mood and help you find peace within yourself. Take the time to stop and clear the mind and deep breathe if only for a minute. It can reduce stress, lower your blood pressure and relax the body as well as the spirit.

One way to relax and become in tune with nature is to start a garden or improve an existing one. Flowers are beautiful and invigorating, and a nicely kept garden is very rewarding. Tending your garden is very therapeutic, and it helps reduce your stress level considerably if you give it a try.

Instead of just thinking about how you can lower stress, write your thoughts out. Develop two lists for yourself: one that covers stresses you may have the ability to control and one that lists stressors out of your hands. Let go of the stresses that you can’t control and concentrate on the list of stressors that you can change.

A good tip that can help you keep your stress levels down is to find a hobby that completely captivates you. Having a hobby that you can fully immerse yourself in doing can go a long way in fighting stress. It can also potentially lead to a career.

One way to properly deal with stress is to be sure that you do not speak ill of yourself. It is important because you have to be your own best friend throughout this process and putting yourself down can only cause the process to take longer than it has to.

If you are a religious person than you should be in constant prayer as studies show this reduces stress. If you are not religious than you can try out non-religious meditation. This is the concept of meditating or clearing your mind but without doing it for any specific purposes. The results are clear!

Most of us in life will be stressed out from time to time. Whether it’s from being overworked, inundated with debt with too many bills to pay or up to our necks in screaming kids, stress can come from a multitude of places. Dealing with this stress should be the primary goal and the tips you’ve read here, can help you cope.

March 19, 2016 | 0 Comments
Use These Great Tips To Enhance Your Mobile Marketing 4

Use These Great Tips To Enhance Your Mobile Marketing 4

Use These Great Tips To Enhance Your Mobile Marketing

Mobile marketing can be very intimidating to someone that has never done it before. It can easily lead to a bit of information overload because of all of the resources available to new marketers. Below are some tips to assist you in getting all of this information organized so that you can start marketing effectively.

If you want to increase your site traffic from users using mobile devices, develop a mobile application for your site, and offer it on your website. Apps are a convenient way for hand-held users to get to a service with one click. There are many tools and sites that can help you to develop your app, so take advantage of that.

Although the number of mobile users is increasing, that doesn’t mean you can take your mobile marketing campaign outside of its respective niche and just advertise to a larger market. You still need to remain within the confines of your market. You will find that any niche gets larger, but attempting to attract people from outside it is just wasted effort.

A key tip for mobile marketing campaigns is to restrict the quantity of offers transmitted to your list. Distributing offers too frequently dilutes the sense of urgency you might otherwise be able to create in the minds of subscribers. Generating a sense of scarcity encourages your targets to take advantage of offers each time they are presented to them.

When sending out content that uses mobile marketing, be sure to always use the customer’s provided name. This is important because you want to make the customer feel as they are special and want to make it seem as thought the message is being sent directly to them only.

Sending out text messages in mobile marketing is a great idea, but you want to make sure that these messages are not commercial in nature. The messages you send should definitely speak to value and benefit, but they have to be more on the friendly side and not so much on the commercial side.

Avoid using abbreviations and caps. Most people will be annoyed by this and dismiss your message right away. You can use capitals to write the name of your brand or to emphasis a good call to action, but you should keep your message as short and simple as you can.

Offer cell phone users a free gift if they subscribe to your mobile content. This can encourage users to opt-in to receive your adverts, which means you don’t have to fear being branded a spammer. You could also offer a gift which requires users to spend money with your company in the future in order to receive all the benefits of the gift.

Hopefully, these tips have provided you with some very valuable information, as well as given you a way to organize all of the thoughts and information you may have already had on mobile marketing. Keeping these tips in mind when you start marketing can help you one day become a very successful mobile marketer.

March 19, 2016 | 0 Comments
gle Glass – Will Google Glass Obliterate the Smartphones?

gle Glass – Will Google Glass Obliterate the Smartphones?

Google Glass – Will Google Glass Obliterate the Smartphones?

A couple of decades ago, people wanted their mobile phones to do more than just being able to receive calls. Over the years, the technology of mobile phones continued to evolve until it was able to fulfil the wishes of every mobile phone user and more. With the arrival of the smartphones, people are now able to do more than just send messages or make phone calls with their mobile phones. They can take pictures, browse the Internet, do office work, and even other menial tasks like measuring calorie intake for a particular food item.
However, one particular gadget is said to be threatening the very existence of smartphones: the Google Glass. Are the speculations true?

Google Glass is probably the epitome of wearable technology, although there have been predecessors which did things outside the Google Glass’s scope of functionality. Basically, the Google Glass can function like a smartphone, minus the message and email composition. Other features like taking pictures and videos, browsing data and the Internet, or even accessing the GPS are found in the Google Glass.

What does this mean for smartphone users?
The new smartphone models like the Samsung SIV and iPhone S5 are becoming obtrusive, or too big. They just won’t fit naturally inside our pockets anymore because of their space. Google Glass removes this burden, all thanks to its size. The power and functionality of a tablet or smartphone is packed into a spectacled eyewear, so the obtrusiveness is removed. Simply put, if everything Google announced regarding the features of Google Glass is true, it would completely or partially remove the necessity of smartphones. Today, Google Glass is still hush about what the Google Glass can actually do.

In a recent campaign, Google gave out the Google Glass to adventurers in the hopes of capturing their escapades, from skydiving to mountain climbing. The result was a phenomenal success. The adventurers loved the idea of being able to record and take pictures of their journey without having to burden themselves with a camera.

This also brings back the potential for human interaction because people won’t need to look at their phones when they want to browse the Internet or read messages. Everything can be done through the Google Glass, so the interaction between client and customer is not hindered by the sight of a mobile phone. Google has already announced that Google Glass will come with a MyGlass app, which allows it to be synched through any Android phone. This allows users to view messages, GPS data, and even make a phone call using the voice-to-text functionality of the mobile phone.

March 19, 2016 | 0 Comments
How To Use Mobile Marketing To Help Your Business

How To Use Mobile Marketing To Help Your Business

How To Use Mobile Marketing To Help Your Business

What are your personal thoughts on mobile marketing? Do you view everything you can on the subject and try to improve upon your own plan? There are numerous resources available such as magazines, videos, books, shows, etc. There’s so much information it can be hard to know where to begin. Well, try going through these tips to find your starting point.

Convince people to opt-in to your mobile marketing efforts by offering coupons, discounts, and promotions. People won’t want to miss out on discounted prices, so they will be willing to give you their cell phone numbers. Remember not to abuse this act of goodwill; overdeliver on your promises to provide value.

If you want to increase your site traffic from users using mobile devices, develop a mobile application for your site, and offer it on your website. Apps are a convenient way for hand-held users to get to a service with one click. There are many tools and sites that can help you to develop your app, so take advantage of that.

Work on your message composition. You can only use 160 characters, so be concise, but clear. Short cuts or “text speak” is acceptable when text messaging. Your opt-out message can include that kind of message, too. You can save characters this way. You can get some good ideas from some translators.

Understand the regulations for mobile marketing. Mobile marketing campaigns are heavily regulated, just like anything that has to do with mobile phones. Look up your local and federal guidelines, and make sure you stay well within them. If you do not, you can face penalties that range anywhere from fines to jail time.

If you are using mobile marketing to inform customers of events and happenings, send them a reminder about the event. Make your reminders timely, a couple of hours before the event, not two or three days before it for best results. People have busy schedules and sending reminders too early does not work.

Avoid using all caps and abbreviations. You want to make your message look as professional as possible. If you do not avoid these things, you are going to come off looking like a scam and they are likely to block you from sending any future messages. The more professional the look, the better.

Make people who signed up to your mobile campaign special. Send them discounts and offers that will be available to this group only. This will encourage them to keep opening your messages, and perhaps attract new people towards your mobile marketing campaign. Make sure these special offers are relevant to the interests of the group you are targeting.

Now that you have an idea on where to start crafting your own mobile marketing plan, the next step is to make a task list. Then create time in your schedule which is dedicated to mobile marketing. Are you ready to apply what you read to your business? If you can do so diligently, and patiently, you can reap rich rewards.

March 19, 2016 | 0 Comments

Solid Advice For Running Mobile Marketing Campaigns (3)

Solid Advice For Running Mobile Marketing Campaigns

Were you aware that SMS messages are received and viewed within four minutes on average? This makes it pretty obvious that if you have not yet considered mobile marketing, this might be just what your company needs. Read this article for more great information just like this example.

If you want to increase your site traffic from users using mobile devices, develop a mobile application for your site, and offer it on your website. Apps are a convenient way for hand-held users to get to a service with one click. There are many tools and sites that can help you to develop your app, so take advantage of that.

You will have a tough choice in mobile marketing dealing with whether to go with mobile apps or mobile sites. You need to let the actual message choose its medium here. In other words, you should go with the flow with whatever works better with one method than the other. Don’t try to force it to go well the other way.

Use proper grammar even though a lot of the mobile world doesn’t focus on it. Using abbreviations and net speak like “LMAO” is just not how you want to conduct business. Be the consummate professional here and always work on using good grammar instead of slang or acronyms in your content.

If you are using email as part of your mobile strategy, consider using a text strategy instead of HTML. If you haven’t optimized your HTML creative for a mobile device, the email itself can be incredibly hard to read in a mobile environment. A text email is perfect for mobile users, as it will appear exactly the same way across all email clients and it’s easy to read on small screens.

Use animations to get your message out. Multimedia Messaging Service functions like a slide show and are easy to set up. The animations can be anything from cartoon figures to animated icons. Watching a Multimedia Messaging animation is like flipping through a book and will bring enjoyment to your customers.

Use a Multimedia Messaging Service to connect with your customers. If you are unsure if your customers can receive a Multimedia Messaging, ask them if their phones can take photos if they say yes, they can receive a Multimedia Messaging. Using a MMS will enable you to send video messages to you customers.

Take some time to dip into social media before embarking on a mobile marketing campaign. You might be hurting yourself if you do not understand how each social media site works before embarking within it. Study them and learn how your messages and company will be seen before randomly adding social sites and sending messages.

In conclusion, there is a lot to learn about mobile marketing and a lot that you can do to help spread the word about your organization. Use the advice provided to you and use it in a way that works for you. Ideally, you can hit your target market with the utmost of accuracy.

March 19, 2016 | 0 Comments

Tips For Building A Better Mobile Marketing Campaign (3)

Tips For Building A Better Mobile Marketing Campaign

Welcome to the world of mobile marketing! As you can see it is a very big world complete with all kinds of techniques, applications, and more. The fact that mobile marketing can be an important business move can make it seem a bit impossible to find what will work for you. The tips below can help.

Mobile marketing is one of the most personal ways that you can keep in touch with your customers. This is important to know because you can specialize content directly to the customers that you wish to target. It is a marketing technique that actually shares in the person’s lifestyle.

Separate your customers. If you have a business that offers many different types of products or services, you may want to poll your customers to find out what they most want to hear about. Doing so can give you separate lists of customers with similar interests, so you will be able to send them information pertinent to them.

Before you launch your mobile marketing campaign, it is important to conduct a test to make sure that everything runs like it should. Find some friends or family that all have different phones to be your testers and send them texts. Have them give you feedback on how everything looked and if it was quick and to the point.

Remember that mobile marketing, although it takes place via the mobile net mostly, does not have to work in promotion of an internet business. You can use mobile marketing to promote any on-location business too. In fact, this will allow your customers to see that you’re even more tangible and not just an over-the-phone marketer.

Perhaps mobile users would like to be treated a little better than the average user, and perhaps you could make them feel as if they’re getting a little extra by subscribing to your mobile site or app. You can offer special rewards just for mobile users in order to increase the mobile side of your business.

The most visible mobile marketing is in social networking. The growth of social networking is phenomenal and continues to grow. Making your company viable in the social net realm is of utmost importance. It doesn’t matter what your market segment is, you will find them on social networks everyday of the week. Target these sites and build your business.

Keep the speed of your customers’ cell providers in mind when you are designing your mobile marketing campaign. If it takes too long for your content to load on their phone, they are likely to give up and back out of the message. Keep things simple to avoid having extreme loading times.

Utilize mobile search engine optimization. A majority of the mobile searches that are made are done using Google, so having a strong SEO strategy is just as important for mobile marketing as it is for other online ventures. In addition, many devices tailor search results by location, so be sure to include location-specific web pages.

In the world of mobile marketing, there are many techniques that you have at your disposal to promote your business. The world of mobile marketing has a little something for everyone, but what works for one business may not for another. Hopefully, these tips have given you a starting point for your own plan.

March 19, 2016 | 0 Comments

Grow Your Business With These Mobile Marketing Concepts (3)

Grow Your Business With These Mobile Marketing Concepts

Welcome to the world of mobile marketing! As you can see it is a very big world complete with all kinds of techniques, applications, and more. The fact that mobile marketing can be an important business move can make it seem a bit impossible to find what will work for you. The tips below can help.

Engaging with your customers is incredibly important in mobile marketing, so it’s a good idea if you have some line of contact open with them. Whether they can reach you via a forum, your IM handle, or by some other method, make sure you’re keeping the lines of communication open with your customers.

Perform usability testing for your campaign. Enlist your friends, family and co-workers to help you by receiving messages and responding to them. Ask for feedback on ease of use and enjoyment. They should like what they see on the display and report that it was clear and easy to follow.

On your website, mobile website, and in your email newsletter, you should provide your customers with a way to input their cell number so they can receive texts from you about discounts, coupons, and news on new products. They’ll appreciate hearing it before anyone else and are more likely to act on it.

If you have people working for you, make sure you explain to them how and how not to approach social media. Your mobile presence is very important here, and the last thing you need is someone representing your company poorly by deciding to spam social sites or to present your company in a bad light.

Perhaps mobile users would like to be treated a little better than the average user, and perhaps you could make them feel as if they’re getting a little extra by subscribing to your mobile site or app. You can offer special rewards just for mobile users in order to increase the mobile side of your business.

When you are designing your mobile marketing campaign, it is important to remember that many people have a slower data connection when using a phone. They also are looking at your site on a very small screen. You want to design your website so that these customers will not miss out on anything.

Try to set a budget and stick to it if you want to market effectively. Shooting past your budget can quickly cause your campaign to fall apart, if only because you may start to change how you handle things due to a fear of money. Work meticulously to stay within your budget for mobile marketing success.

When creating a QR code, make sure you use a shortened URL. If you use a long URL, your code will be very complex and might be difficult to scan. People will not try scanning a code more than a couple of times if it does not work right away.

In the world of mobile marketing, there are many techniques that you have at your disposal to promote your business. The world of mobile marketing has a little something for everyone, but what works for one business may not for another. Hopefully, these tips have given you a starting point for your own plan.

March 19, 2016 | 0 Comments

Why You Should Buy An Apple TV

Why You Should Buy An Apple TV

There are a lot of great gadgets available online. Additional accessories and other gadgets let you enjoy your existing one already; just like having the Apple TV that enables you to stream HD movies and available television shows on iTunes. You can also enjoy contents from other online sources, such as Netflix, Flickr, YouTube, NBA TV, MLB TV, Vimeo and MobileMe. You can enjoy watching movies without the annoying commercials. You can attach a HDMI cable to your home theater system and enjoy all these features on your widescreen television set. Once you rent a certain show, you have exactly 30 days to enjoy it. You will surely find all the great collections of new movies and shows the moment they are available on DVD. You do not have to go to the store and find the show you wanted to see. You can also enjoy the device on your personal computer that should be on Mac or Windows. This is very handy because its enclosure is only less than 4 square inches in size. In addition, if you have another Apple device like the Ipod or iPhone, it enables you to control the Apple TV from your device through the free remote app available from the iTunes app store. The box includes the Apple TV, power cord, aluminum Apple Remote and the user guide. It runs with a single core A5 chip processor and is only about 0.6lbs in weight. The device’s available ports include HDMI, optical audio, IR receiver, Fast Ethernet and a microUSB.
Using this device offers several advantages that include low power usage with only about 6 watts for the device. It is portable for a device that has so many features. It contains a great user interface which means that it is very easy to use. Plus, it is made from the leading makers of portable gadgets in the world. It is completely compatible with your another Apple gadget. This gadget comes with a great protection plan that includes hardware coverage in case there is a problem with the unit you purchased. You will also be able to contact an Apple expert that can provide you with immediate solutions when you encounter a problem. It has a 1080p HD video quality.
One of the down parts of this device is its high price. There are a lot of people who are having second thoughts of buying this product. Another thing is that it does not offer a local storage, which means that you need to stream online just to use your device. Your viewing experience will depend on how fast your internet connection is. Most user often experience AirPlay lag and stutters in playing videos or podcast that can ruin your viewing experience. It also offers limited channels unlike its other competitors. The content and music is highly dependent with iTunes.
Based from all its advantages and disadvantages, this Apple gadget is still considered a good buy, especially if you are working the whole day and always having problems in keeping up with all your favorite shows. It is also the perfect device that you can own when you have kids. This will surely keep them entertained, and enables you to be updated with all the latest movies and shows that are available in all stores without leaving the comfort of your own home. You can easily browse online and rent out your favorite movie, then enjoy watching it on HD. There are a lot of reasons why buying Apple TV is considered a good buy despite its price that is very expensive. This is a good item to give as a gift to a friend or yourself if you really enjoy watching movies and TV shows online, since it has the capacity to improve your viewing experience. This is truly the best gadget to own for the whole family to enjoy.

March 19, 2016 | 0 Comments

Incredible Tips To Rev Up Your Mobile Marketing (7)

Incredible Tips To Rev Up Your Mobile Marketing

So, you’ve made it. You’re ready to get into mobile marketing, right? Well, now is the perfect time. You probably have a lot of inquiries on how to start and what to do, but no worries, this article has you covered. Listed below are some tips that will help you get started with your mobile marketing aspirations.

Negative impressions of your brand can spread like wildfire over the internet, so you want to attempt to jump out in front of negative buzz with a positive spin. Mobile marketing reaches a lot of people, and things can become popular or unpopular in a hurry. If something’s becoming unpopular, fix it before it catches on.

Develop an app. Apps are programs for mobile devices that interact with customers in many different ways. They provide easy access to your business through the program the customer installs on their phone. Make your app useful and appropriate to attract the most attention and downloads from your current and potential customers.

Align your mobile marketing campaign with the holidays and big events. Use the holidays to make your marketing campaign sparkle. Use the sporting event to your advantage. Make a special code for everyone to text for a chance to win. Using these events will help to make your business a success.

If you’re thinking about expanding out to a different market with a different product, make sure that you start this effort normally first before you branch out to mobile marketing. It’s going to be very difficult to pull people in from the mobile world to your new product, so go with what got you here and just repeat the process.

Use a web analytics program to track the success of your campaign. You will be able to find out how many of your messages were actually read and how many were deleted. You should be able to track which messages drew more traffic to your site so you can duplicate them in the future.

Use your message recipient’s real name. People like to feel important and recognized, and adding their real name to any messages you send out will give them those feelings. Making your customer feel like you are personalizing messages to them is a great way to make them feel welcome to your business.

When deciding on doing a mobile marketing campaign, check out what the competition is doing, but do not play follow the leader. You have no idea about what their results are from having a blog, or a twitter account, so don’t just get one because they have one, you very well could be following them down a path to disaster.

Keep setting expectations and keeping yourself safe, legally. After a person opts-in, or even during the process, inform them of how often they can get text messages from you. Also, give them an “opt-out” option if the messages are too frequent or if they want to avoid possible message charges. Always include the line, “standard rates may apply.”

Now you are much more prepared when it comes to mobile marketing. You thought that you were ready before, well look at you, now! Hopefully, the tips that were provided, gave you some pointers that will help you get started with your mobile marketing plan so that you can begin marketing like a pro.

March 19, 2016 | 0 Comments

Big Companies & Excellent Players At FB

Big Companies & Excellent Players At FB

Facebook advertising has open many doors of opportunities for all types businesses. Even big businesses that already had their own share of fans even before the launching of Facebook still pay attention to this very influential social networking site. In fact, studies show that it is these companies that are making the best use of Facebook advertising. There are factors behind the success of big companies playing consistently in the social network, but perhaps the most important factor is their ability to make the most out of Facebook interactive features. This is evident in many companies who were able to produce new designs for their upcoming products by starting a design contest among their fans. Others give away freebies and are able to attractmore and more Facebook fans. Although some of these fans may not stick around, but through “sponsored stories” in Facebook they may be able to gain the contacts of their fans. This works when any of their fans clicks the like button on their fan page. His action will then be displayed in the news feed of his contacts, and this has the potential to compel them to do the same.
Here are some of the excellent players at Facebook advertising and what makes their fan pages unique and stand out from the crowd, and hopefully it will give some inspiration to all businesses suffering a mental block.
One top player would be Best Buy where the company uses a simple set up to let visitors browse product categories and buy online. It also encourages users to share products and contents with the contacts in heir list. Another would be BMW with their fanpage featuring a call-to-action which is very difficult for any user to dismiss. As for Body Shop, it gives users useful information on how they may obtain discounts. It’s different with Cadillac because they go for heavy and high-quality content. Their fan page is full of both videos and photos, and they have an engaging landing page. Disney’s fanpage was able to create a landing page in Facebook that features their latest films while Dunkin’ Donuts has a user-oriented page, with games and competitions.
Other key players – and big winners at Facebook advertising include Fox News. Their fanpage is simple, yet giving to clear distinct calls to actions. Either you click that like button or begin using their apps. It’s the same with Heinz. The company has especially come up with a fan page for its ketchup, probably their most popular product. The page shows the product development and allows direction interaction with users. Honda has similar moves to accommodate their wide range of cars – it has created a fan page for its various models! Much like Honda, Nokia redirects their fans to specific fan pages, but not based on products but based on location. As for Intel, the company combines technology with creativity to push global competition, and for their part, the McDonald’s page features rich media, through which they advertise their new products. Sony, like MacDonald and Cadillac, depends heavily on rich media, especially on video to promote its brand culture and products.
But the list of prominent Facebook advertisers doesn’t end there. We have Pepsi which makes use of its pages to interact with users, provide them information, and run their ads. Then there’s Tiffany & Co. that has proven that even luxury brands can engage on Facebook. Its Facebook landing page can capture users’ data by inviting them to join a mailing list, which can be seen beside a showcase of all their products in the current season. For their part, Starbucks has kept it simple by driving their fans to their Card app, which can help them keep informed of their infidel loyalty accounts.
Another reason that makes big players excel at Facebook advertising lies in their ability to create engaging, innovative, and creative advertising online. They create unique tabs in their business pages, which are also the landing points for their Facebook visitors, instead of the regular Facebook Wall. While it is true that Facebook has a static form that requires some modification, but through Facebook Markup Language (FBML), it’s neither difficult nor expensive, to create some good looking landing pages that has the potential of drawing the millions of Facebook users. This is why it is so surprising that many companies, especially the small ones put so little effort into Facebook in coming up with a more creative fan page, especially with all the attention the market is giving to this platform.

March 19, 2016 | 0 Comments