Top Mobile Marketing Ideas From Strong Brands
Top Mobile Marketing Ideas From Strong Brands

Top Mobile Marketing Ideas From Strong Brands

Top Mobile Marketing Ideas From Strong Brands

Imagine this… a marketer is able to target customers who just went by as if you have handed a flyer to a customer. It eliminated the use of labor, paper and ink in the dissemination of information. It provides instantaneous results to the marketer in terms of audience reception of the pitch. Using mobile marketing helps conserve resources and is easier to use. It provides simple and direct to the point pitches as it get rid of unnecessary marketing clutter. It can also be used to spread a pitch virally. At the same time it allows customers to spread the word further through microblogging sites such as Twitter. Easy isn’t it?
You are missing a lot if you haven’t integrated mobile marketing into your marketing mix. It is important as a small business to use some leverage. This will spell your success in business. Mobile marketing is a great way to engage with consumers. It offers an opportunity to interact with your brand personally. The usage of mobile technology has caught the attention of some of the biggest brands. They are using mobile marketing as they realize the potential and this article will list the top ideas used to stay on top of the mobile marketing game.
There are various forms of mobile marketing based on platform, and each one is explained carefully below. But as a brief intro, there are types that are used by the world’s leading brands. There is marketing through short messaging system. A marketer would make a pitch using a text message targeted to a list of phone numbers that subscribed. An advanced version of this is marketing through multimedia messaging where the messages are complimented with photos and audio. A perfect inbound mobile marketing strategy is the use of push notifications. Modern smartphones are able to handle push notifications from marketers. An app downloaded for free can be a vessel that marketer can push advertisements. Applications can download notifications and present it as advertisement. This is prevalent in applications that are downloaded free of charge to defray the cost of development.
Mobile web. It is said that development of mobile browsers will ultimately define mobile marketing in the future. Google has created a mobile version of its search engine. Traditional web sites take long to load on mobile devices. A mobile version of the web site uses little bandwidth and eliminates long wait time. This enables the user to get to the information faster than usual. The faster you can respond to a customer the more likely he will stay and patronize the product. It is best to have a link to your mobile site on your outdoor advertising so people can check your offerings while waiting for the next train.
Mobile e-mail marketing. More people is accessing their emails through their mobile device. Some of the brands that have stuck with the decade-old strategy of email marketing includes Amazon, King Arthur Flour, Air New Zealand, Betty Crocker among others. Email marketing allows them targeted messages to be sent to their email list subscribers’ inbox. Make sure that it is easy for customers to opt out from the mailing list. This will increase your popularity as a responsible email marketer and prevent you from being tagged as a spammer.
Short Messaging System. More known as text messages, this is the most common way of mobile marketing. It encompasses all mobile platforms. Regardless of device, most mobile gadgets are able to receive SMS. Reese Peanut Butter Cups used SMS during the March Madness season to entice college basketball fans to join their promotion. Fans will win tickets to the 2013 NCAA Men’s Basketball Final Four tournament. Another big brand that used SMS is Macy’s. Macy’s uses SMS to leverage their engagement with their customers. Macy’s has a list of customers that they inform through SMS about special offers and sales.
Multimedia Messaging System. Known as MMS it integrates pictures, videos and audio in messages sent to older handsets. A known brand used MMS to achieve a high conversion rate. Luxury car maker BMW used MMS to personalize messages to its customers and renew relationships.
Mobile Apps. Applications downloaded for a particular operating system is another way of doing mobile marketing. Starbucks uses an application to enable a customer find the nearest store in his location. In some stores using chips in certain phones, the app can let you pay for your purchases. It is using the credit card information contained in the app.
The reason behind why some brands use mobile marketing is to track customer engagement and build stronger ties. When done correctly mobile marketing will give your customers a different understanding of your brand and ultimately drive sales.

March 13, 2016 | 0 Comments
What You Should Know About Mobile Marketing 4

What You Should Know About Mobile Marketing 4

What You Should Know About Mobile Marketing

There are many definitions that can be applied to the term “mobile marketing”. But it means different things to different businesses and can be used in many different ways. The most basic definition is the use of mobile devices or cell phones as a medium to promote businesses. The tips in this article can help you to see how mobile marketing can work for you.

Make it easier for one recipient of your mobile marketing ad to send it and they probably will! Prior to polishing your promotions, make absolute certain that they are simple to forward to others and even include some incentive to the original recipient for doing so and you will have an instant ad booster!

Create a message that is crafted to utilize your limits perfectly. You could shorten some words using text lingo, or create a message in any way that is going to fit the short amount of characters allotted per message while still sending the message that you wish to share.

Use QR codes to attract customers. QR codes are scannable codes that take a customer to whatever site you link them to. These should be large and clear so that the mobile phones have no difficulty reading them. Customers love ease and simplicity, so if you hook your site up to one of these it will get used.

Include QR codes in different types of promotional materials. You can have QR codes in magazines, billboards or flyers. Using QR codes on the internet does not really make sense: a QR code allows you to take a potential customer from a printed form of advertisement into a digital one.

To encourage people to check out your products, advertise them in a free app! Many customers regularly seek out free applications, and are happy to look at some advertisements in order to use them. Try picking an app that has something to do with your services. For example, if you sell beauty products, offer a makeup tips application.

Research ways to offer one-touch purchasing options for your products and services. Your mobile marketing messages should provide an option to store payment information that can be easily recalled and presented at the touch of a button, which will ultimately increase sales and create a reputation for ease of use and efficiency.

If you design a standalone mobile platform, it needs a home base to be successful. Your mobile presence should be about driving people to the home base or keeping in touch with people who already visit your home base. You should never develop your entire business around a mobile platform.

Make sure your mobile marketing has a clear path to unsubscribing. There are legal ramifications to not having an apparent opt-out on every single piece of mobile and digital marketing, so develop your opt-out system at the same time that you are developing your subscription system. Each system handles this differently, but opt-outs can be done by clicking a hyperlink or by texting a word like ‘unsubscribe’ to a mobile short code.

As introduced above, mobile marketing means many things to many different people. There is no widely accepted concrete definition although it is commonly accepted that it includes marketing through mobile devices such as cell phones. By using the information in this article, you can better understand how mobile marketing can work for your business.

March 13, 2016 | 0 Comments
Mobile Marketing Leaders & Their Unique Ideas

Mobile Marketing Leaders & Their Unique Ideas

Mobile Marketing Leaders & Their Unique Ideas

Let’s face it… everyone will have a smartphone soon. The exponential use of mobile Internet will ultimately help your business leverage the power of mobile marketing. The increased utilization of smartphones actually makes marketers drool at the potential. They see opportunities to connect with their customers. According to a study, there are 5.9 billion users of smartphones and mobile devices in the planet. Out of these users 1.5 billion in the world uses mobile web. In America alone, there are 40 million people using their mobile gadgets to surf the Internet. This is a huge marketing opportunity that some marketing leaders have taken advantage. They have used the power of mobile marketing to their advantage.
As you start your own mobile marketing campaign let’s take a look at their case studies. So you can learn from their experience.
PapaJohn’s. The great pizza restaurant created a mobile website to hasten the ability of customers to place their orders. The mobile site has big buttons that allows a three-step process in ordering pizza. Some businesses think that a mobile version is better than creating an application. It is important that the mobile site is easily navigable and there is less need to zoom or pan. This would mean easy access for your customers to seek what they want to do in the site.
Mermaid Oyster Bar. It’s not just good sea food you get now – but how you get it as well! In particular, everything about oysters! The Mermaid Oyster Bar created an application that augmented the customer experience. They developed an app that would give information about oysters. The app is called Oysterpedia gives information, photos and description of the many kinds of oysters. They can also share the information through social networking sites. The application is a subtle way of connecting the business with its customers. It also allows people to virally spread the wonders of oysters. It is a subliminal way of creating brand loyalty that the restaurant is an expert on oysters.
BMW. Luxury car manufacturer BMW used multimedia messaging service to connect with its customers. The effort paves the way for better customer relationship and brand loyalty. It allowed the car maker significant lead conversions with minimal marketing costs. The use of MMS allowed customers to wade through tons of information. The campaign has enabled the customers’ access to product information conveniently. In return the customer gets valuable information that is targeted to them. This is a perfect example of letting customers buy products rather selling to them.
Unilever. Multinational company Unilever, popularly known as the makers of UK product Lynx body spray, allowed customers to download a dating application. People that stood near floor vinyl tiles are able to download the application through Bluetooth technology. The campaign was a huge hit as it generated much publicity for the product. The rising popularity of connectivity technology will define mobile marketing in the future. There are QR codes, Bluetooth, GPS and NFC technology that will open opportunities for creative mobile marketing. The people engaged with this technology can take advantage of offers from businesses that can build product loyalty and customer relationship.
The success of mobile marketing is founded on creativity, commitment and concepts that you need to understand. Mobile marketing has a huge potential. If done right it will drive a whole lot of sales for you.

March 13, 2016 | 0 Comments
Simple Guide On How Mobile Marketing Works 3

Simple Guide On How Mobile Marketing Works 3

Simple Guide On How Mobile Marketing Works

Having exhausted all of the other different marketing methods available, many companies look for new ways to reach a wider audience of customers. To do this, they resort to mobile marketing. Mobile marketing allows for easy advertisement through mobile devices. If you would like to adapt mobile marketing to your business strategy, then read this article for advice.

To ensure that your ads are successful, carefully match them with the landing page. If you’re advertising cooking products, get your ads on a recipe site. If you’re advertising a fantasy football system, focus on sports related articles. Carefully matching your ads is more important than going for sites with a high amount of traffic.

Consider starting a short code campaign to increase your mobile marketing database. Asking customers to text a code to enroll in message updates can generate significant increases in your database and also ensures that only those wishing to receive communications do so. Advertise your short code campaign through social media sites, your web site and any print marketing materials.

Consider adding advertising to your website that specifically built for the mobile environment. Your traditional web banners are not going to cut it on a mobile device. In fact, if you have optimized your site for a mobile experience, those banners are no longer even visible. There are a lot of great mobile advertising platforms out in the market, including AdMob, iAd and MobClix. Investigate them and choose the right one for you.

Always try to keep your mobile messages succinct. People on the move need messages that cut to the point quickly and decisively. Mobile phones also have relatively small screens so it is essential that you tailor your messages to reflect this limiting factor. By following this tip you will be able to reach more people with a more efficient message.

Develop an app. Apps are programs for mobile devices that interact with customers in many different ways. They provide easy access to your business through the program the customer installs on their phone. Make your app useful and appropriate to attract the most attention and downloads from your current and potential customers.

Keep track of a customer’s buying habits, and use those results. Personalize your messages to a customer based on their actual habits and you will find that people become more interested in your business. When you take the time to make a person feel important, they will become return customers much more easily.

Do your research. Understanding how mobile marketing works is the most important step to take before you get into it. Search for other marketing campaigns, and see which ones worked out well, and which did not. Having this information to back you up can put you on the successful track to marketing well.

As stated before, many companies look for ways to reach a wider audience that differ from other marketing methods. They use mobile marketing, which allows them to advertise on mobile devices. By using the advice from the article above, you can adapt mobile marketing to work with your business.

March 13, 2016 | 0 Comments

gle Glass – Reasons Why Google Glass Is Worth the Wait

Google Glass – Reasons Why Google Glass Is Worth the Wait

Spectacles and eyeglasses also have their own share of story when talking about innovation and technology. In fact, it’s no ordinary innovation, it’s something from Google. Google Glasses is the new product developed by the biggest search engine. It appears like the typical eyeglasses, only in a sleeker built. By late 2013, this item will scatter in the market, but what many people ask now is “is it really worth the buy?”

Prior to its release date, developers already publicized the price we can expect, a whopping ,500. Now that’s expensive for just a pair of glasses. Well it also has unique features that ordinary glasses don’t have that need to be considered. Here’s some of it.

Design and outer image

As mentioned, Google Glass has a sleek design fit for every character. Its battery, which happens to be the most important part of the glass, is located at the rightmost part of the glass, almost touching the ears. A small and thin tube-like part is also at the right part. Inside it is where the CPU, micro speakers and microphone are placed. At the front part of this tube, which ends at the middle half of the glasses, the camera and prism are built. Glass also has an adjustable nose pads for a more comfortable fit. This item may look fragile, but its makers made sure that it will survive even the toughest hands.

Special features

The high definition display of Glass is equal to a 25-inch HD screen from about 8 feet away. It has 5 MP for photos and 720 MP for videos. Both photos and videos can be taken from the small, almost invisible, built in camera. This gadget also has a bone conduction transducer for better audio. It allows you to connect to the Internet with its 802.11b/g wifi and Bluetooth feature.

Compatibility and more

It just looks small, but Google Glass has a sizable storage of 12 GB, and a total of 16 GB when synced with Google cloud storage. When talking about battery life, you can almost say this device is much like a mobile. It allows you to enjoy one full day of use without worrying about charging. However, other features like video recording and Hangouts may consume more battery life. Just bring its Micro USB cable and charger to be sure.

As for the compatibility, Google Glass can work with any bluetooth-compatible mobile phone. The MyGlass companion app necessitates an Ice Cream Sandwich Android 4.0.3, and this app enables SMS sending and GPS. Now, what more can you ask for?

Purchasing a useful gadget like this should really be considered. Where else can you find a device that allows you to take pictures and videos, hands-free? Glass is also capable of answering just any questions, with the help of Google, of course; not to mention translating into different languages. Lastly, Google Glass is voice-operated, which means you don’t have to put your groceries down just to take a photo of a Primadonna shoes stacked on the store’s racks.

March 13, 2016 | 0 Comments

Mobile Marketing Tips That Will Increase Your Profits (6)

Mobile Marketing Tips That Will Increase Your Profits

We live in a new an improved digital age. For any business desiring to be competitive in this market adjustments in reaching the consumer must be made. Mobile marketing is more of a necessity than ever now that so many consumers access data via their mobile devices.

Link to specific parts of your website. If you are having a special sale on one part of your site, you should link directly to that site. Mobile sites can sometimes be difficult to navigate, but if you give customers direct access, they are more likely to take the time to look, and possibly buy.

To encourage people to check out your products, advertise them in a free app! Many customers regularly seek out free applications, and are happy to look at some advertisements in order to use them. Try picking an app that has something to do with your services. For example, if you sell beauty products, offer a makeup tips application.

Make your messages viral. Text messages can be very quickly and easily forwarded to other people. Yous should sometimes ask your subscribers to invite their friends if they enjoy your service. Make sure to include opt-in instructions. You may be amazed at how quickly that can make your database grow.

Keep the speed of your customers’ cell providers in mind when you are designing your mobile marketing campaign. If it takes too long for your content to load on their phone, they are likely to give up and back out of the message. Keep things simple to avoid having extreme loading times.

When building a mobile marketing campaign, you need to make sure that you know your market first and foremost. If you cannot identify and correctly cater to your intended market, your campaign is going to ultimately fall flat and nothing will be able to save it. Identify your market and know it well.

Make sure that your emails are mobile device friendly. An increasing number of customers are reading emails only on their mobile devices. If your emails are not mobile friendly, they might never be seen by a significant portion of your clients. This means that valuable advertising dollars are wasted, and your campaign will not be successful.

Use mobile marketing as a means of communication not a means for profit. Your business may be very important to you, but you need to remember that customers do not take well to being treated like money bags. Using your mobile campaign to actually talk to them will increase your sales more than promotions.

Mobile marketing is a different kind of marketing because it is not a strategy, it is an objective. You cannot force people into this kind of marketing so your goal should be on the end result, the objective to get more customers involved and support your business as opposed to trying to force it on them

With the tips and advice in this article you can position your business to take advantage of mobile marketing. Doing so can have the potential to widen your consumer base and profitability potential. If you want to be a true contender for the consumer dollar mobile marketing needs to be a serving on your marketing plate.

March 13, 2016 | 0 Comments

Top 7 Tools To Help Businesses Succeed Using Pinterest

Top 7 Tools To Help Businesses Succeed Using Pinterest

Why do you need to have your business in Pinterest? Pinterest is one of the fastest-growing websites in the planet. When there are lots of people it means that you are getting access to eyeballs. Eyeballs are what Internet marketers that want to have. The more eyeballs you gain the more opportunity to promote your business and build your brand. To succeed in Pinterest you need reinforcements. Tools are important in improving your chances to leverage the natural ability of Pinterest to help your business succeed in social media.
Picmarkr
Picmarkr is a free tool that allows you to add customized watermarks on your images. This will protect your copyright which is a very serious issue in Pinterest universe. This tools alleviates the concern of businesses and photographers that use their photos without giving due credits. The tool is able to place watermarks on your photos for under a minute.
Snagit
Snagit is another tool that allows users to take screenshots of non-Pinterest optimized websites. The problem of majority of websites in the Internet is that it is not designed with Pinterest in mind. Text-heavy websites are normally frowned upon by people hooked on Pinterest. Remember Pinterest can only pin images and tend to ignore text. Screenshots are the most natural workaround to pin content on Pinterest. Snagit makes it easy for people to do screenshots and pin it to the boards.
Pinolve
It is hard to pin things from Facebook. Now there is a tool that gives people that ability to pin from Facebook. Pinvolve converts your Facebook page and turns it into a Pinterest board. This allows you to pin things on your news feed, photos and what not. Simply activate this app with your Facebook profile and pin away.
WooBox
WooBox is an app that adds a Pinterest tab to your vaunted Facebook page. This free tool allows users to stay in Facebook while pinning away in Pinterest. You get basic pin boards and analytics to go with your new tool. You can use WooBox to come up with contests to entice customers. This is a very nice app to add on your Facebook page.
PinReach
PinReach is like Klout. It gives you data about the top influencers and the top pins and gives scores as it is some metric. PinReach gives you information about your followers which can help you customize content to maximize your marketing efforts within Pinterest. This tool also decides the value in money terms of your pins and re-pins.
Pinerly
Pinerly is a Pinterest analytics tool that is more like Google Analytics than Klout. You can track specific marketing campaigns and measure your success. Pinerly is still a closed beta and you need to be invited by friends to be included in a waiting list. Pinerly also offers scheduled pins which other tools are not offering.
Curalate
Curalate is a content curation tool which helps scan Pinterest with mentions. This will help your niche and brand well. This tool can literally find a pin in the haystack (pardon the pun). It is a paid service but offers a free trial.
Using tools can accelerate your success in Pinterest. Pinterest can help your business tremendously if you know how to leverage it. The natural advantage offered by this new social media can be enormous and could become the next best thing.

March 13, 2016 | 0 Comments

gle Glass – Google Glass Capabilities

Google Glass – Google Glass Capabilities

Google’s latest innovation, Google Glass, gives its spectators a preview of what to expect from the device when it finally lands the market. So far, the technology included features such as photography and video recording, Google applications, and voice command. Some critics find this quite limited for a device that promises to replace the functionality of mobile phones and tablet computers but others would argue that this technology has only begun and shortcomings here and there can be forgivable.
Photography and video recording – I actually find this function quite handy and, at the same time, creepy. Google Glass features a 5 MP camera. You can take pictures of a landscape while driving, and record once-in-a-lifetime moments hands-free or upon voice command, making the device hassle-free, plus you can work on it faster (talk about “capturing the moment”) without having to navigate to the camera application, unlike in your smartphone and tablets. However, if you were standing opposite a group of people and you’re trying to take their picture, you’ll seem like a robot, or an AI that’s programmed to take pictures with their “vision”. The creepy part is people can actually take pictures and videos of others without the them knowing, and without their consent.
On the plus side, the camera also allows you to chat and show live videos to your friends in real time. Others will be seeing things exactly how you’re seeing them, although the resolution can be a limitation, even when you are not in the same location.
Google applications are also made available for Glass users along with third party applications such as Evernote, Skitch, NY Times, and Path. Just recently Google has announced that app developers may start making applications for Glass through the Mirror API. I guess this somehow levels the game with tablets, although I doubt I can ever get the hang of playing “Temple Run” in Glass, if they ever develop the app for it.
The voice command function is quite handy. Since you can simply voice out commands to your device, performing functions become convenient and easy. You can practically make it do anything just by giving commands. You always start by saying “Ok, Glass” and proceed by saying what you want it to do, like “Ok, Glass, send a message to [name].” However, Google admits that there are places and occasions when this function may not be appropriate like in a library, public toilet, or while attending mass.
Google Glass also features WiFi connectivity, Bluetooth, and 12 GB of available storage. No information regarding its display resolution has been disclosed yet.

March 13, 2016 | 0 Comments

Angry Birds Knock On Wood Game

Angry Birds Knock On Wood Game

Angry Birds Knock on Wood game was based on the popular and best-selling phone game app, Angry Birds. Since it is inspired by the game app, the Angry Birds Knock on Wood game features three Angry Birds versus four green pigs. In this version, players get to battle it out using mission cards, build castles through structural pieces and deploy the angry birds through a slingshot-style launcher. The game can be enjoyed by two to four players from ages five and up.
The game is composed of three levels of cards and four levels of freestyle options in building and launching distances. The game basically moves within the same concept as the touchscreen hit. The Angry Birds will be launched towards the pigs’ wooden structure. A mission card with a corresponding point will be drawn to build the castle. Once the castle is built, one Angry Bird indicated on the mission card will be launched to shoot and destroy the castle. First one to reach 100 points wins the game.
Included in the box would be three Angry Birds, four egg-stealing pigs, one slingshot launcher, fourteen wooden blocks, one bonus point star, one bonus point egg, 16 point cards and an instructional manual
Positives:
• Rules for playing are simple and it’s great even for little kids since there is nothing needed to be read.
• The pieces used for the game are pretty sturdy and durable.
• The Angry Birds Knock on Wood Game teaches young kids with coordination and patience.
• Easy set-up.
• Perfect alternative to a video game.
Negatives
• Card difficulty is almost the same with each other despite the difference in levels.
• Wooden block structures take time to build, not great for those who are not into tedious tasks while playing.
• Using the slingshot launcher is pretty difficult to master at first.
• Losing one or two wood blocks will greatly affect the outcome of the castle structure and the efficiency of the game.
Conclusion
Kids and kids-at heart who are fans of the phone app will surely enjoy this live action Angry Birds Knock on Wood game. Since it is based on the game app, the characters pretty much resemble the physical characteristics of those in the application. The plastic pieces are also sturdy and durable which is perfect even for young kids since parents won’t expect any broken pieces any time soon.The game reinforces some coordination skills and even train young kids to develop strategies on what are the best levels or distances to launch the Angry Birds through the slingshot style launcher. The game also provides so much flexibility with the set-up, the mission card and the overall strategy that players can use in order to win points. The Angry Birds Knock on Wood game is an ideal alternative for parents who don’t want their kids to spend so much time on playing video games. Playing with Angry Birds Knock on Wood Game is also a perfect activity that will suit families with young kids. Parents can get their young ones the Angry Birds Knock on Wood Game as a gift or even just an additional collection that they can enjoy during quality time.

March 13, 2016 | 0 Comments

How To Be A Leader By Using Mobile Marketing

How To Be A Leader By Using Mobile Marketing

Mobile marketing is currently the hottest tool for marketers as more and more people, or potential buyers, now own a cell phone. As this type of marketing is relatively new, there is not much advice around. This article contains a few tips and ideas to help you to get started with mobile marketing.

Use QR codes to attract customers. QR codes are scannable codes that take a customer to whatever site you link them to. These should be large and clear so that the mobile phones have no difficulty reading them. Customers love ease and simplicity, so if you hook your site up to one of these it will get used.

Let your customers opt out. It is understandable that you want to keep all your contacts, but you have to give your prospective customers a way to stop receiving your texts. Give opt out instructions at the end of your texts or provide a link they can click on to stop future messages. This simple step can help to build respect for your business.

Make use of Apple’s in-app purchase mechanism. This feature makes it easy for people using your app to buy things right from the app itself. This mechanism is especially good for subscription services associated with magazines or online content, as well as to unlock additional app features like reduced advertising.

Give your customers a discount when they provide you with their cell phone numbers to receive mobile marketing messages. You are likely to get more people on your list this way. The more people on your list, the more people that get to see the messages that you are sending out.

Make sure to conduct a usability test before rolling out your mobile marketing campaign to your consumers. Ask friends, family, employees or all of the above to receive your messages, respond and ask for their honest opinion of the experience. This way you will make sure everything works to provide the best experience for your customers.

Make your ads suitable to small screens and slower speeds or they may not be viewed at all! Most mobile devices have tiny screens and data speeds much slower than a regular PC so design your mobile content to be displayed accordingly or else it may never reach its intended target!

The most visible mobile marketing is in social networking. The growth of social networking is phenomenal and continues to grow. Making your company viable in the social net realm is of utmost importance. It doesn’t matter what your market segment is, you will find them on social networks everyday of the week. Target these sites and build your business.

If you are using mobile marketing to inform customers of events and happenings, send them a reminder about the event. Make your reminders timely, a couple of hours before the event, not two or three days before it for best results. People have busy schedules and sending reminders too early does not work.

The tips above should have given you some ideas which will help you to create an effective mobile marketing ad campaign for your business. You should also continue to keep up to date with the latest developments in the mobile marketing industry so that you can stay ahead of your competitors.

March 13, 2016 | 0 Comments

Mobile Marketing Pointers To Increase Your Business

Mobile Marketing Pointers To Increase Your Business

Mobile marketing can be an effective way to market your business. A collection of tips on what you need to know is provided below.

Build your legal marketing database the right way. Don’t just harvest mobile phone numbers or buy databases. Have your targets subscribe to the marketing texts you are about to send. It can be done by asking them to send you a text with a specific message such as texting a keyword like SHOP to your short code (for eaxample 22345). This way you have proof they want to hear from you.

Your mobile campaign should be linked to the core of your marketing strategy. Using mobile devices is a great way to get some attention, but you should encourage people to report their attention on your main strategies. This means you should do your best to get them to visit your website if this is the main tool you use.

Do your best to target your message to fit the needs of the people that you are sending it to. If you are sending out a message about one thing that that person is not interested in, there is a great chance that they will not take the time to read your future messages.

Target your message to the people you are sending it too. If you send your customers too many messages that do not apply to them, they are very likely to cancel any text message or e-mail subscriptions. Do not send your customer “junk” mail through their cell phones if you want to keep them interested.

Ensure your website is mobile-friendly. Visit your websites and blogs using various mobile devices. You may be surprised how bad they look on the small screen. Having a site that is mobile-friendly or has a designated mobile landing page is crucial for reaching customers who are on the go if your site is not viewable, they will quickly find another.

Use a platform that allows you to personalize your messages by way of tokens. Personalizing something is always a great touch. You can put your recipient’s name in every message making it a little more likely they will want to read it. Just keep in mind the 160 character limit when doing using tokens with email formatting.

Remember that mobile marketing, although it takes place via the mobile net mostly, does not have to work in promotion of an internet business. You can use mobile marketing to promote any on-location business too. In fact, this will allow your customers to see that you’re even more tangible and not just an over-the-phone marketer.

Make use of Apple’s in-app purchase mechanism. This feature makes it easy for people using your app to buy things right from the app itself. This mechanism is especially good for subscription services associated with magazines or online content, as well as to unlock additional app features like reduced advertising.

Well, hopefully the aforementioned collection of tips will help you know what to do and expect when it comes to mobile marketing. When handled with skill, this feature of marketing will prove to be a valuable aspect of your marketing plan.

March 13, 2016 | 0 Comments

Learn Some Fast And Easy Mobile Marketing Solutions (5)

Learn Some Fast And Easy Mobile Marketing Solutions

If you have ever wanted to obtain more information about mobile marketing, then you need to stop what you are doing and read this article. Here, you will be provided with expert advice, written in a professional manner, which will more than provide you with a sufficient background on the subject.

Make use of Apple’s in-app purchase mechanism. This feature makes it easy for people using your app to buy things right from the app itself. This mechanism is especially good for subscription services associated with magazines or online content, as well as to unlock additional app features like reduced advertising.

Don’t mix the purpose of emails and texts. You can use text messages to reconfirm information included in an email you sent earlier. It is acceptable to send a text reminding your customers 5 minutes before your store sales starts, but don’t send the two week advance notice as a text message.

If you are making use of mobile marketing – send an occasional reminder message! If you have some sort of event coming up, you should remind your customers a few days ahead of time, as well as the day of the event itself. Customers are busy people, and may forget what they had wanted to do without a reminder from you.

Information you send out has to be meaningful if you expect to receive a meaningful response. Little reminders about nothing but your existence are annoying. So if you’re contacting someone via mobile marketing, make sure that you have a worthy cause for doing so. It’s not a lot to ask.

One of the most interesting aspects of the new smartphones is the inclusion of GPS functions. Incorporate location into your mobile marketing by providing the option for users to quickly locate the nearest authorized retailer or site for your products and services, then offer a discount or promotional code for users who visit that location.

Steer clear of texting abbreviations. When you shorten your messages using chat speak, you make yourself and your business seem less professional and credible. Take the time to spell everything out to make sure your messages are clearly understood, and that you come across in a professional and polite manner.

Ask customers to review you on the various review sites. You can put up QR codes that link directly to your business on a particular review site. Make it easy for them to tell the world how fantastic their experience was with you. The more positive reviews you have, the better your business will grow.

When developing content for mobile marketing, be sure that you portray a sense of urgency along with a reason for your customer to perform at least some type of action. This is important because the fear of missing out on something special is one of the best sales techniques in existence. Also, without an action for the customer to take part in, you are failing to bring in any immediate business.

Now that you have read these tips, hopefully, you have learned something new about mobile marketing. This is just one article and there is more where this came from. There is quite a bit that goes along with this type of marketing and you need to straighten out any questions you have before attempting to use it for your own company.

March 13, 2016 | 0 Comments