If you are new to the field of blogging, you are not alone. Just a few years ago, the term didn’t even exist. Today, it has become a standard feature of every business website. Blogging can be an invaluable way to connect with customers and promote your products in a personal and conversational way.
Make sure that you do not have duplicate content. You can check for this by using the robots that are out there. If you do have content that is duplicated, the search engines will probably tag your site for spam, and you will not wind up getting the attention that you are looking for.
Don’t go too broad with your posts. If you have different skills, try using them on a specific topic. Creating broad blog posts in an uncontrollable way can make your brand dissolve. Even if you have readers that are interested in various topics, you’re making it harder for people to recognize your single brand.
Ask a blog that is popular in your niche to post a link on their blog. It may take a few days for them to get back to you, but you should not get discouraged. It’s important the blog you want your link posted on is relevant to your niche.
When blogging, you should make sure that you make your RSS feed as obvious as possible. You can not expect other readers to find it if it blends in with all the text in your blog. This is why you should put it in a prominent position on your blog, and try to make use of the orange RSS icon if possible.
As you can now see, blogging is not only an effective business tool, but a great way to find your voice and share your passion for nearly any subject. The people you work with, work for and others will all be happy with the time you spend keeping them entertained and in the know. Use what you just learned to help you make connections with people. Make sure to have fun as you network.