Smart Mobile Marketing Tips For Your Business
Mobile marketing is one of the latest methods of advertising for any kind of business. If it is done correctly, you are sure to benefit greatly from all of your efforts. This article was written to help you know the methods that work and what to avoid, in your mobile marketing campaign.
Convince people to opt-in to your mobile marketing efforts by offering coupons, discounts, and promotions. People won’t want to miss out on discounted prices, so they will be willing to give you their cell phone numbers. Remember not to abuse this act of goodwill; overdeliver on your promises to provide value.
Form a plan. You may be in a hurry to introduce mobile marketing to your campaign strategy, but you’ll be sorry if you don’t do it right. You’ve been living without it until now, so it is not going to kill you to form a solid plan that you build with a clear understanding of how to do it effectively.
Perhaps mobile users would like to be treated a little better than the average user, and perhaps you could make them feel as if they’re getting a little extra by subscribing to your mobile site or app. You can offer special rewards just for mobile users in order to increase the mobile side of your business.
Use a Multimedia Messaging Service to deliver your message to your customers. Multimedia Messaging Service messages are now reaching over 5 billion consumers a month, comparing with the SMS text messaging service that reaches 5 billion consumers a day. Makes investing in MMS messaging a worthwhile option for any mobile marketer.
Try using QR codes in your mobile marketing. QR stands for ‘quick response’, and the codes themselves are akin to bar codes. They can be scanned by most mobile devices on the market to reveal a message. QR codes are an excellent way to build interactive and engaging mobile campaigns with your target audience. Link the code to a special offer, discount or giveaway message to create real buzz for your brand!
You are going to want to take the time to develop a solid plan before you start your mobile marketing campaign. You are not going to gain anything from the campaign if you do not take the time that is needed, to properly develop a marketing plan through mobile means.
If you are marketing extensively to mobile device users, be sure to set up a mobile version of your website. While modern phone browsers have greatly improved over the past few years, there are still some features, particularly Flash, that don’t work well on mobile devices. Use the browser’s user agent string to determine which site to show, but allow the user to override this and show the desktop version of the site.
Use the provided information to make the most of your efforts in your mobile marketing campaign. These tips will help you to save time by going through the trial and error step that many businesses have had to go through before finding the methods that work well for their growing companies.