Top Mobile Marketing Ideas From Strong Brands

Posts Tagged With 'Advice'

Blogging Advice That Anyone Can Try Out

These days, everywhere you look, you can find a blog. It seems like everyone wants to say something to an audience online. Cultivating a reader base and posting great content can be tough, as there are as many reasons for blogging as there are people. Read on to find some simple ideas which will work for any blog, no matter what reason it was created.

Make sure that you have SEO friendly themes, plug-ins and templates. This will allow your blog to load very quickly. The faster something loads, the more people are going to be willing to look at it. If a page takes to long to load, more than likely a visitor will just close the page.

Be sure that you are taking adequate care of yourself. You want your writing to be fresh and exciting, and it is hard to think well when you are overly tired or hungry. While you are working, take breaks often to give your brain a chance to rest, and make sure that you are eating throughout the day.

Blog about what you are most passionate about. If you are passionate about your blog topics, you will ultimately draw your readers in and your interest in the subject will show through. Readers will want to hear what you have to say about the topic because you will be knowledgeable and passionate.

Your blog will benefit greatly if you can convince well-known bloggers to make guest posts for you. This will raise the value of your blog and provide your readers with quality content. If they let their readers know that they’re writing something for you, you should also see an influx of traffic. Try using more than one additional blogger to add quality content to your blog and increased page views.

As was stated, bloggers are everywhere these days on the Internet. The types of blogs that exist are vast and varied. Luckily, there is a place for all kinds of bloggers, once they find their niche. Use the tips and tricks, from the article above, to make your blog successful.

March 31, 2016 | 5 Comments

Fulfilling Your Dreams As A Blogger: Here’s Helpful Advice

A blog is a great place to establish yourself online today in this technological world. Yet there are still many people who don’t blog and let other people take all the fame away. If you wish to learn about blogging and how you too can gain a lot of followers then this article is for you.

If you don’t want to create your own blog from scratch, use a blogging service. Blogging services come in two main varieties. Hosted blogging services store your blog on the company’s servers, while installed services run on your own domain. Some blogging services, such as WordPress, can be used in both ways. Whether you choose hosted or installed, using a blogging service lets you update your blog with a convenient control panel.

Make controversial posts. We all know this is what keeps readers coming back for more. Think about it, if you write a post that everyone agrees with, it will get boring and many people won’t want to read it. When you write controversial things it will keep readers coming back for more.

Ask a blog that is popular in your niche to post a link on their blog. It may take a few days for them to get back to you, but you should not get discouraged. It’s important the blog you want your link posted on is relevant to your niche.

You should be adding new content to your blog on a daily basis. If you want to keep your site prominent with the search engines, then you must be continually post new entries. Make sure that what you write is actually useful, not just a lot of fluff to say that you made some kind of entry.

Now that you have read through this article you should feel a lot more confident and interested in blogging. You should channel that interest and begin to start blogging as soon as you can. The sooner you get started the sooner you can start learning what specifically works for you when you blog.

March 29, 2016 | 4 Comments

Blogging Efforts Made Easy Through Great Advice

There are a lot of questions out there today about blogging and all of the things that this trend has to offer. If blogging is something that you want to get into, then you don’t have to look any further. This article and the tips inside can help you build and maintain a successful blog.

Maintain your authenticity. Don’t look like someone who is a “know-it-all”. Try being honest, transparent and open. Make this your goal. A blog is seen as the ultimate expression of one’s individuality. Whilst nobody is perfect, you should always strive to do your best. If you are incorrect, then you are incorrect. You are unique, and no one can duplicate you.

Try participating in some online group projects. Attempt to do some collaborative writing challenges online. You can do things like guest blogging, or even writing some e-books. It can be a very productive learning experience. It’s also great for promotion and it can help you experiment with various writing styles.

Do not write your blogs about random things. Writing like this is not good for readership. You should try to stay as consistent as possible and you should try to find a topic that you are particularly interested in. This will ensure that you get the most attention to your articles.

Do your research on the keywords that people might use when searching for your blog and integrate these keywords into your blogs frequently. This will ensure that your readers will fall onto your site when they use their favorite search engine to look up on your particular topic. This is a simple and powerful tip that will increase your readership.

No matter the blog type you want to create, the tips from this article have provided you with ideas that you can use towards maintaing a successful blog. Just be sure to apply all of what you learned from this article to the best of your ability and you should have many people following your blog before you know it.

March 28, 2016 | 2 Comments

Practical Blogging Advice That Anyone Can Use

Blogging is quite simple and if you do a simple Internet search, you will find that hundreds of blogs are being added everyday. There are many people from different walks of life that are starting to blog. However, you do need to make certain choices and plans related to your blog in order for it to be popular. Take the information in this article, and use it to create a successful blog.

Be available for your readers at all times. Connections are important in the online world, and this is especially true when you are writing a blog. Connecting to your readers means that you won’t let them down. If you feel like dropping everything and abandoning your blog, consider that you won’t just be disappointing yourself, but your readers, as well.

It is vital to your blog that you make yourself known and be visible. You can do this by writing guest posts for other people’s blogs. It may seem a little scary at first, but you will find that other bloggers are eager to let you post on their blogs. Be sure to get familiar with their blog so you can write good, informative posts.

If you want to be a good writer, it is important that you are a good reader. Take the time to actually read what you write about, and enjoy it. When you can read it from a visitor’s point of view, you will be able to get a better understanding of any changes that you need to make to your writing style.

As mentioned in the beginning of this article, blogging can seem easy at the beginning. Everyone seems to have a message they want to impart or information they wish to share. But don’t forget that creating a popular blog means making wise decisions and planning out your course of action. Using the information above, you should be better prepared to take on the challenge of building a blog.

March 27, 2016 | 4 Comments

Great Advice For Running Your Own Blog

Do you want to build a larger potential of business for your business? Do you want the advantage over your competition? Then you should read through this article and figure out how blogging can help you build a presence online that people will see and follow, in order to help you achieve the goals you set forth.

When running a blog, make sure that you ask open-ended questions. One of the most effective methods of getting people to respond to your posts is simply asking for it. Let your readers answer your questions by inviting them to respond with a comment. This makes them feel more engaged, which increases the odds that they’ll stick with you.

If you are an internet marketer, use your blog to build your email list. While posting direct advertising posts in the blog will probably turn off readers who come to your blog for information, putting an email sign-up box on your blog’s sidebar, gives readers an unobtrusive way to receive marketing information from you should they like your blog.

Avoid talking to yourself in your blog post. Don’t treat it like a diary, instead only tell stories your readers will be interested in. You should also be wary of using first person writing unless you are writing about a relevant topic that will interest your viewers and keep them coming back for more.

You should be adding new content to your blog on a daily basis. If you want to keep your site prominent with the search engines, then you must be continually post new entries. Make sure that what you write is actually useful, not just a lot of fluff to say that you made some kind of entry.

After reading through all of the tips from this article, you should now have a much better idea about the things you want to include in your blog. Remember that blogging can be a very powerful tool, in order to build a presence online for you or your business, so use it to your advantage.

March 26, 2016 | 5 Comments

Mobile Marketing Tips And Advice You Can Use!

Mobile Marketing Tips And Advice You Can Use!

Mobile marketing has proven to be a very successful manner of advertising for many companies around the world. If done correctly, you are going to reap the rewards of the time that you spend researching and planning your mobile marketing campaign. The following tips will help you successfully use this method for your business.

Make use of QR codes to allow mobile device users to instantly access your marketing content. QR codes are square, black-and-white boxes that have data encoded in them. When a user takes a picture of the QR code with his mobile device’s camera, a decoding app will take the user to a website or show a message. This means your customers don’t have to write down a URL to visit later.

Ensure that you are covered in the legal element of mobile marketing. This doesn’t mean you have to strap up a team of lawyers, but you want to ensure that you are taking the right steps to ensure that you aren’t going to gain some sort of legal trouble through nondisclosure of full information.

One way to get people more interested in your mobile marketing campaign is to make it fun and exciting. Many people will look through their phone when they are waiting for something else, like a bus or a train. If you are able to still market your product, and give your customers something to do at the same time, you will find more productivity from your mobile marketing.

Brevity should always be the keystone of your mobile marketing communications. Although it seems like people use their smart phones all the time, that does not mean they want to spend their time reading long advertisements. Make mobile messages as short and to-the-point as you possibly can.

Even though it is important to be brief in cellphone communications, do not incorporate TXT shorthand in your messages to customers. Regardless of its overall acceptance, TXT abbreviations are unprofessional. You may find that customers who accept shorthand are counterbalanced by an equal number that take offense or are turned off by it. Avoid the whole balancing act and stick to proper language.

There are a lot of tools available to you as a mobile marketer, so make sure that you’re always willing to utilize them. Today’s modern mobile devices not only have the ability to call and text, but they play and record videos too. This means there are quite a few ways you can interact with your customers.

Make your messages fun. Remember that mobile can also be used as a source of entertainment. Make your messages interesting and exciting, while providing the subscriber with either meaningful information or entertainment. When subscribers are doing something or just waiting for something somewhere, they will look to mobile as an exciting or enjoyable distraction.

Apply these tips to you marketing plan and you are sure to see positive responses from your customers. Be sure to take the time to plan your next move before doing anything to avoid making the mistakes that can cause you to lose customers that are already on your list.

March 26, 2016 | 0 Comments

Quite The Best Advice About Your Blog

Blogging is surely something about which you have already heard a great deal. Blogs are webpages composed for the purpose of getting your message out about life or the things you love doing with it. Blogs have a more personal flavor than other sorts of sites, and are thought to be an offshoot of social media trends. If you are thinking about starting a blog, or just want to make the one you have more interesting, continue on for some great blogging tips.

Use tags correctly. Tags let you categorize your posts into different categories, which can then be searched by readers. Each of your posts should have two or three tags. Make sure you use the same words for similar posts (don’t have a “bikes” and “biking” tag, for example), and don’t give posts too many tags, as this tends to clutter up categories.

Headlines are what your readers tend to read first. They act like bait. If your bait is good, they will “bite” into the blog post too. However, if your headline is dull, repetitive, commonplace, predictable, or just not intriguing at all, your readers may decide to skip the entire thing.

Keep your readers’ attention by reducing the text blocks. If your readers see a large, ongoing length of text, they are apt to move on. This intimidates the viewers sense of comfort and ease of reading. They will anticipate a more interesting read if they see small chunks of text, that are easy on the eyes.

Being able to catch people’s attention is key to successful blogging. By applying the tips laid out here, you will learn to be a conscientious, interesting blogger who can attract more readers. Although blogging can be a fun hobby, it can also become a business; some people make their living by writing blogs. With dedication and passion, your blog has a much greater chance of success.

March 20, 2016 | 2 Comments
Awesome Advice For Reducing Stress And Staying Calm (3)

Awesome Advice For Reducing Stress And Staying Calm (3)

Awesome Advice For Reducing Stress And Staying Calm

Does stress bother you on a regular basis? If so, you’re in good company. Millions of people are dealing with stress, and those who have ditched that proverbial back-clinging monkey have shared their expertise in the article below. Read about how you can get rid of the stress in your life.

To help you manage your stress you should make time for relaxation and enjoyment. If you regularly make time for relaxation and enjoyment, you’ll be in a better position to handle the inevitable stress that will come your way. So take time to relax and you’ll feel better, which will lessen the amount of stressful situations.

A great way to help reduce your stress is to practice yoga. Yoga is the practice of bringing together your mind, body and soul. By practicing yoga, you will relax your mind and body, helping you to unwind and feel better about yourself and the world. All of this can be accomplished with a simple thirty minute yoga session.

Go for a routine checkup to the eye doctor if you feel like your vision is causing you to feel strained during the day. Purchasing a pair of glasses or contacts can help a great deal in reducing the pressure and stress that you feel when at work or reading at school.

To help manage stress, use a day planner or an app on your smartphone, to keep track of your obligations and to prevent yourself from over-scheduling your days. You can also include time for relaxing or down-time in your schedule, to ensure you get to take breaks from your responsibilities.

If you are having a disagreement with someone, try having a long talk with them to work things out. This can be very relieving and take a weight off your shoulders that you may be carrying around all day. Resolving disputes with others can go a long way in alleviating stress.

Try seeking out humor to relieve your stress. Whether it’s reading jokes on the internet, watching a funny movie, or going to see a comedian, getting a dose of humor in your life can really help reduce the amount of stress. It’s been shown that if you laugh often, you won’t be as stressed out.

When you have a lot on your mind that is leading to you always feeling stressed, take the time to appreciate the small things in life. Take a step back when you are in a stressful situation to decide what is really important and then work towards accomplishing that, little by little.

Leave your job at the door when you get home. It is important to create boundaries, and stick to them. Make conscious decisions to achieve this goal, such as not checking email or accepting phone calls after a certain hour of the day. Make your home your sanctuary, and enjoy the reduced stress.

Once you figure out how to get that monkey off your back, it’s time to knock him off and refuse to let him back on. This article can help you by providing some great stress-specific tips, but it’s up to you at the end of the day to follow through on what you’ve learned and to get rid of that stress.

March 19, 2016 | 0 Comments

Solid Advice For Running Mobile Marketing Campaigns (3)

Solid Advice For Running Mobile Marketing Campaigns

Were you aware that SMS messages are received and viewed within four minutes on average? This makes it pretty obvious that if you have not yet considered mobile marketing, this might be just what your company needs. Read this article for more great information just like this example.

If you want to increase your site traffic from users using mobile devices, develop a mobile application for your site, and offer it on your website. Apps are a convenient way for hand-held users to get to a service with one click. There are many tools and sites that can help you to develop your app, so take advantage of that.

You will have a tough choice in mobile marketing dealing with whether to go with mobile apps or mobile sites. You need to let the actual message choose its medium here. In other words, you should go with the flow with whatever works better with one method than the other. Don’t try to force it to go well the other way.

Use proper grammar even though a lot of the mobile world doesn’t focus on it. Using abbreviations and net speak like “LMAO” is just not how you want to conduct business. Be the consummate professional here and always work on using good grammar instead of slang or acronyms in your content.

If you are using email as part of your mobile strategy, consider using a text strategy instead of HTML. If you haven’t optimized your HTML creative for a mobile device, the email itself can be incredibly hard to read in a mobile environment. A text email is perfect for mobile users, as it will appear exactly the same way across all email clients and it’s easy to read on small screens.

Use animations to get your message out. Multimedia Messaging Service functions like a slide show and are easy to set up. The animations can be anything from cartoon figures to animated icons. Watching a Multimedia Messaging animation is like flipping through a book and will bring enjoyment to your customers.

Use a Multimedia Messaging Service to connect with your customers. If you are unsure if your customers can receive a Multimedia Messaging, ask them if their phones can take photos if they say yes, they can receive a Multimedia Messaging. Using a MMS will enable you to send video messages to you customers.

Take some time to dip into social media before embarking on a mobile marketing campaign. You might be hurting yourself if you do not understand how each social media site works before embarking within it. Study them and learn how your messages and company will be seen before randomly adding social sites and sending messages.

In conclusion, there is a lot to learn about mobile marketing and a lot that you can do to help spread the word about your organization. Use the advice provided to you and use it in a way that works for you. Ideally, you can hit your target market with the utmost of accuracy.

March 19, 2016 | 0 Comments

Advice for multilingual SEO. Part 1

Advice for multilingual SEO. Part 1

Consider all the possibilities.

Living as I do on the conjunction of three countries, that is Belgium, Holland and Germany, can make search engine optimisation (SEO) quite a challenge. Just in the surrounding area of the village I work from are four spoken languages so if you extrapolate that out to every possible combination of search terms, browser settings and computer language settings then you begin to see the scale of the problem.

Leaving aside the differing search terms and therefore your various sets of keyword targets, each different language user will have their own set of computer and browser language and preference settings that will give completely differing search results.

As a quick example try searching –
management consulting Liege
– on Google.com and Google.be-fr.
OptimaGest Management Consulting is 2nd out of 392,000 on Google.com and 24th out of 291,000 on Google.be-fr. (Don’t worry, I’m still working on the Google.be rankings)

So here are a few tips that I have picked up to make your job a bit easier.

First setup your browser for multilingual searches.

Arm yourself with a browser that has configurable profiles. Firefox springs to mind.

Set up a profile for each required language so that your preference language and search engine preferences can be configured.

For Firefox installed with the installer:
Make sure firefox isn’t running.
Then open the Windows “Start” menu, click “Run” (or Windows key + R) and then type:
firefox.exe -profilemanager or firefox.exe -P

If that doesn’t work (it doesn’t on my machine) then you need to type the full path to the firefox.exe surrounded by quotes and then the switch in the “Run” box. e.g.

“C:\Program Files\Mozilla Firefox\firefox.exe” -profilemanager

For Mac OS X launch the Terminal
(Applications -> Utilities -> Terminal) and enter:
/Applications/firefox.app/Contents/MacOS/firefox -profilemanager

If that doesn’t work then include the -bin switch e.g.:
/Applications/Thunderbird.app/Contents/MacOS/thunderbird-bin -profilemanager

The profile manager dialogue will open and I recommend that you keep the “default” profile as this will preserve all your current settings. Click on “Create Profile” and follow the instructions. You should create and name a profile for each language and then make sure the “Don’t ask at startup” option is unchecked. Now when you start Firefox normally the profile manager will open and you will be able to select your required profile.

As you start each profile for the first time go to “Tools” then “Options…”, “Advanced” tab and then click the Languages “Choose…” button. Here set the language that is required for that particular profile and remove the default en-us.

Then open each search engine e.g. google.be in turn and specify in the preferences the required language etc so mirroring as closely as possible the actual setup your target audience will have.

Now you can quickly check your search engine rankings without having to re-configure your browser settings each time for each target market.

Now the multilingual keywords problem.

Of course before you can monitor your success you must first develop your keyword strategy and that is not as straight forward as it would seem. We must research carefully our target keywords in each of our target markets. It is pointless OptimaGest Management Consulting being number one on Google.be-nl if the chosen keywords are never actually used in dutch.

My native language is english with a passable knowledge of german and the small beginnings of french so I am dependent on my translators for french and dutch. But web designers are not in the business of producing perfectly grammatical and vocabulary correct sentences such as translators delight in. We are trying to pack an optimum number of relevant search terms or keywords into our copy while keeping it on message and readable.

In our native language we can, with a bit of research and practice, produce web site content that just “glows” with pertinent keywords and phrases leading on to mega search results. But where do you start in language 2, 3 or 4?
That will be the subject of my next article.

March 19, 2016 | 0 Comments
You Can Have A Successful Mobile Marketing Campaign With This Advice (3)

You Can Have A Successful Mobile Marketing Campaign With This Advice (3)

You Can Have A Successful Mobile Marketing Campaign With This Advice

If you have not used mobile marketing to advertise, you need to consider this newest advertising medium. Read this article for some great advice about it and see if it is a good fit for you. It could be the best form of advertising that you’ve hit on yet.

Consider using a special offer or a discount code as your mobile ad campaign. By doing this, cell phone users who view and interact with your ad will feel like they are being rewarded for doing so. This will entice users to visit your shop or website in order to redeem their reward.

One great way to see how you can blend mobile marketing with social media is to pay attention to other people who are doing the same thing. This will allow you to see how things are done correctly. You won’t want to copy their formula verbatim, but it will help to emulate their style a bit.

Develop an app. Apps are programs for mobile devices that interact with customers in many different ways. They provide easy access to your business through the program the customer installs on their phone. Make your app useful and appropriate to attract the most attention and downloads from your current and potential customers.

Balance your mobile marketing within an integrated media strategy. Mobile marketing alone will not take your brand to the next level. Neither will direct mail or internet marketing alone. You need to develop a multi-channel strategy that works in harmony with each other to really tell the story of your brand. If you feel your mobile marketing strategy is acting on its own, now is the time to bring it into your larger marketing strategy.

The mobile market is not slowing down at all, but that doesn’t mean you need to get in for the sake of getting in. Sure, you should at least have some type of mobile marketing, but getting into the market because you feel you must leads to sloppy campaigning. Make sure it’s something you want to do.

When advertising to customers through mobile marketing, make yourself and your brand known immediately. Customers are less likely to buy products or services from those who don’t identify themselves right away. Doing so will make you seem more trustworthy, and make your products and services seem more appealing.

Set up a poll for your marketing campaign. Polls can be set up as a question-response format or a response message. Polls are an excellent source to use to get the options of your customers to your products. Always check with your mobile provider to make sure they can support real-time results for your polls.

You can be confident that mobile marketing is the right choice for your company if you have the right set of facts, and the patience to set up and implement a campaign. Hopefully the helpful pointers brought up in this article will get you fired up for trying mobile marketing out and reaping the benefits.

March 13, 2016 | 0 Comments

Become A Blogger With This Simple Advice

Blogging is quickly becoming one of the biggest trends on the Internet. A lot of people are creating and establishing blogs for many reasons, and some people even get paid to write blogs. If you wish to learn more about blogging and all that it has to offer, then keep reading.

If you don’t want to create your own blog from scratch, use a blogging service. Blogging services come in two main varieties. Hosted blogging services store your blog on the company’s servers, while installed services run on your own domain. Some blogging services, such as WordPress, can be used in both ways. Whether you choose hosted or installed, using a blogging service lets you update your blog with a convenient control panel.

Avoid writing blogs about subjects you have no interest in or know nothing about. It will reflect in your writing and you could possibly come across as uninformed in you are unsure of what you are writing about. This can turn readers off and they will avoid revisiting your site.

Try finding your size yourself. Figure out a post size that will fit with your skills and habits. Don’t copy other bloggers, try finding what works for you by experimenting. Some 600-700 words per entry, and some write 2000-3000 words per entry. Try testing what works for your own writing style and needs.

Your knowledge of blogging should now be good enough to the point where you can start up a blog for yourself, or improve what you are already doing. You want to create a blog that genuinely interests you though, the last thing you want to do is create a blog and talk about a subject that you have no interest in. Do what you like and people will listen because you’ll have true passion in your words.

March 13, 2016 | 2 Comments