Top Mobile Marketing Ideas From Strong Brands

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Using Mobile Marketing To Improve Your Business's Visibility

Using Mobile Marketing To Improve Your Business’s Visibility

Using Mobile Marketing To Improve Your Business’s Visibility

Mobile marketing is a tremendous opportunity for businesses to broaden their capacity to reach desired customers. The key, however, is to master the strategies best able to communicate an effective message. Put the tips and suggestions in this article to work today, and you are sure to significantly expand your customer base and increase sales.

Develop an app. Apps are programs for mobile devices that interact with customers in many different ways. They provide easy access to your business through the program the customer installs on their phone. Make your app useful and appropriate to attract the most attention and downloads from your current and potential customers.

Set goals for your mobile marketing plan. Put together a plan so you know how many messages you will send out each day, which people you will target with which promotion, and what promotions those will be. Setting goals allows you to track your success and to focus on what you want to accomplish so you will build your business.

Know your audience. Mobile devices are in use by a majority of the population, however not all demographics are proficient in all of the uses available. A fully featured smartphone application with all the bells and whistles is great if your targeted users are young and tech-savvy; however, it could be a waste of money if you are intending to reach an older customer base. Sometimes less is more, and a simple SMS-based campaign is the better choice. The key is knowing which approach fits your audience.

Make your website easily navigable to mobile devices. While you may know your site works for larger computers and tablets, you need to be sure it will work for mobile phones as well. Test it using your own mobile device to see how it handles, and make any necessary changes.

It might be a good idea to send useful links and information instead of promoting your products once in a while. People will get tired of received promotional offers constantly and will unsubscribe from your campaign if they do not need new products. Keep them interested by sending relevant content.

Set aside at least one day a month that’s wholly devoted to viewing your stats and the effectiveness of your campaign if you want to adjust properly as you go along. You would probably be better off doing this every two weeks, but once a month is probably more realistic for busy marketers.

Keep your material clean in order to keep your brand clean. Sending out raw, unfiltered material, even if you think it’s worthy of attention, can be detrimental to your mobile marketing efforts. Things don’t have to be outlandish to draw attention. They just have to be worthy of someone’s time.

There is no disputing the tremendous potential held by mobile marketing. Businesses interested in utilizing this new way of reaching customers must familiarize themselves with the most persuasive, current techniques. Take advantage of the guidance found in this article, and begin reaping the rewards of mobile marketing immediately.

March 13, 2016 | 0 Comments
ile Marketing – Using Social Media For Your Mobile Campaigns

ile Marketing – Using Social Media For Your Mobile Campaigns

Mobile Marketing – Using Social Media For Your Mobile Campaigns

The popularity of hand held devices like mobile phones eventually paved the way to a new marketing strategy and that is what we call mobile marketing. To date, marketers and business owners are seeing great potential, considering the increasing number of mobile phone users around the globe. The numbers alone are already deciding factors as to why this could be an avenue to tap on top of the tradition and current form of advertising.

A good way to get started with mobile marketing is coupling it with social media. Social Medias are currently a hit and everyone has an account or two in any of the social media sites. This could be an opportunity to go well with mobile marketing, especially because most of the social media (like Facebook and Twitter) have apps that can run in any hand held devices. With that said, how will we be able to use social media and maximize its potential with mobile marketing?

Here are a few tips.

To get the ball rolling with your mobile marketing campaign, it would be best to create a page or an account dedicated to your business or product in your preferred social media site. For instance in Facebook, you can create a fan page dedicated for your business. You will be able to post updates and statuses every now and then. If you have a new product you want to introduce, you can post a picture and make it known to your fans. Same concept applies if you develop your business Twitter, YouTube, LinkedIn and other social networking site accounts.
Social media is a good tool to start with any mobile marketing campaign because it is relatively free and easy to do. Plus, you don’t need train anybody because everyone knows how to use this sites. If you already have existing accounts in these popular social media sites, creating another one would be a breeze. Maintaining the accounts would be as easy as posting new statuses and tweets.
So how can this directly relate to mobile marketing? Popular social media sites like Facebook and Twitter have their mobile app counterpart. With this, you are using it as medium for your portable and efficient marketing campaign. Simply imagine being able to update on the go by accessing a social media app. How convenient would it be for your business and for your marketing campaign? No need to print out anything or even wait for the right time. Coverage wise, it can reach thousands of potential customers in a short span of time.

March 13, 2016 | 0 Comments

Enjoy Blogging By Using The Following Advice

Where do you begin when you decide that you want to start blogging? Everyone has something to say and blogging can be the perfect way to say it. The choices that you make can make or break the success of your blog. Use the information from this article to help you craft a blog that accomplishes your goals.

Avoid talking to yourself in your blog post. Don’t treat it like a diary, instead only tell stories your readers will be interested in. You should also be wary of using first person writing unless you are writing about a relevant topic that will interest your viewers and keep them coming back for more.

Blog about interesting, relevant topics. While you might want to blog about vacuuming your house or washing your dishes, these are tasks that almost everyone does. No one will care about any content related to this unless you find a way to present it in an interesting manner. Choose topics that you know people care about. The main goal of blogging is to get readers to your site.

Break your blog up into appropriate headings and subheadings. This serves to make the material more palatable. Readers’ have a tendency to scan the page for key concepts before they begin to read the entire blog. Headings and subheadings will help them get what they are looking for and ensure they stay on your page long enough to read the entire blog.

As previously noted, there are so many decisions to be made when you begin blogging. Knowing what you want to say is usually easier than deciding where and how to get your message across. The information and ideas from this article can help you to create a blog that gets your message to those that you want to reach.

March 13, 2016 | 2 Comments

Top 7 Tools To Help Businesses Succeed Using Pinterest

Top 7 Tools To Help Businesses Succeed Using Pinterest

Why do you need to have your business in Pinterest? Pinterest is one of the fastest-growing websites in the planet. When there are lots of people it means that you are getting access to eyeballs. Eyeballs are what Internet marketers that want to have. The more eyeballs you gain the more opportunity to promote your business and build your brand. To succeed in Pinterest you need reinforcements. Tools are important in improving your chances to leverage the natural ability of Pinterest to help your business succeed in social media.
Picmarkr
Picmarkr is a free tool that allows you to add customized watermarks on your images. This will protect your copyright which is a very serious issue in Pinterest universe. This tools alleviates the concern of businesses and photographers that use their photos without giving due credits. The tool is able to place watermarks on your photos for under a minute.
Snagit
Snagit is another tool that allows users to take screenshots of non-Pinterest optimized websites. The problem of majority of websites in the Internet is that it is not designed with Pinterest in mind. Text-heavy websites are normally frowned upon by people hooked on Pinterest. Remember Pinterest can only pin images and tend to ignore text. Screenshots are the most natural workaround to pin content on Pinterest. Snagit makes it easy for people to do screenshots and pin it to the boards.
Pinolve
It is hard to pin things from Facebook. Now there is a tool that gives people that ability to pin from Facebook. Pinvolve converts your Facebook page and turns it into a Pinterest board. This allows you to pin things on your news feed, photos and what not. Simply activate this app with your Facebook profile and pin away.
WooBox
WooBox is an app that adds a Pinterest tab to your vaunted Facebook page. This free tool allows users to stay in Facebook while pinning away in Pinterest. You get basic pin boards and analytics to go with your new tool. You can use WooBox to come up with contests to entice customers. This is a very nice app to add on your Facebook page.
PinReach
PinReach is like Klout. It gives you data about the top influencers and the top pins and gives scores as it is some metric. PinReach gives you information about your followers which can help you customize content to maximize your marketing efforts within Pinterest. This tool also decides the value in money terms of your pins and re-pins.
Pinerly
Pinerly is a Pinterest analytics tool that is more like Google Analytics than Klout. You can track specific marketing campaigns and measure your success. Pinerly is still a closed beta and you need to be invited by friends to be included in a waiting list. Pinerly also offers scheduled pins which other tools are not offering.
Curalate
Curalate is a content curation tool which helps scan Pinterest with mentions. This will help your niche and brand well. This tool can literally find a pin in the haystack (pardon the pun). It is a paid service but offers a free trial.
Using tools can accelerate your success in Pinterest. Pinterest can help your business tremendously if you know how to leverage it. The natural advantage offered by this new social media can be enormous and could become the next best thing.

March 13, 2016 | 0 Comments

How To Be A Leader By Using Mobile Marketing

How To Be A Leader By Using Mobile Marketing

Mobile marketing is currently the hottest tool for marketers as more and more people, or potential buyers, now own a cell phone. As this type of marketing is relatively new, there is not much advice around. This article contains a few tips and ideas to help you to get started with mobile marketing.

Use QR codes to attract customers. QR codes are scannable codes that take a customer to whatever site you link them to. These should be large and clear so that the mobile phones have no difficulty reading them. Customers love ease and simplicity, so if you hook your site up to one of these it will get used.

Let your customers opt out. It is understandable that you want to keep all your contacts, but you have to give your prospective customers a way to stop receiving your texts. Give opt out instructions at the end of your texts or provide a link they can click on to stop future messages. This simple step can help to build respect for your business.

Make use of Apple’s in-app purchase mechanism. This feature makes it easy for people using your app to buy things right from the app itself. This mechanism is especially good for subscription services associated with magazines or online content, as well as to unlock additional app features like reduced advertising.

Give your customers a discount when they provide you with their cell phone numbers to receive mobile marketing messages. You are likely to get more people on your list this way. The more people on your list, the more people that get to see the messages that you are sending out.

Make sure to conduct a usability test before rolling out your mobile marketing campaign to your consumers. Ask friends, family, employees or all of the above to receive your messages, respond and ask for their honest opinion of the experience. This way you will make sure everything works to provide the best experience for your customers.

Make your ads suitable to small screens and slower speeds or they may not be viewed at all! Most mobile devices have tiny screens and data speeds much slower than a regular PC so design your mobile content to be displayed accordingly or else it may never reach its intended target!

The most visible mobile marketing is in social networking. The growth of social networking is phenomenal and continues to grow. Making your company viable in the social net realm is of utmost importance. It doesn’t matter what your market segment is, you will find them on social networks everyday of the week. Target these sites and build your business.

If you are using mobile marketing to inform customers of events and happenings, send them a reminder about the event. Make your reminders timely, a couple of hours before the event, not two or three days before it for best results. People have busy schedules and sending reminders too early does not work.

The tips above should have given you some ideas which will help you to create an effective mobile marketing ad campaign for your business. You should also continue to keep up to date with the latest developments in the mobile marketing industry so that you can stay ahead of your competitors.

March 13, 2016 | 0 Comments